Ladbrokes UK Review 2025

Is Ladbrokes Right for You?

Ladbrokes is a solid choice for UK bettors seeking a reliable, all-in-one platform with a wide variety of sports markets and plenty of casino games. Their attractive welcome offer is sure to appeal to new players, while everyone can appreciate the fast withdrawal that Ladbrokes provides. However, players seeking highly specialised markets or a more stylish design may be better suited elsewhere.

Ladbrokes is great for:

• Fans of football, horse racing, and major UK sports
• Players who want a combined sportsbook, casino, poker and bingo on one site
• Cashing out bets
• Punters who enjoy placing accumulator bets
• No nonsense payments

Ladbrokes may not be ideal if:

• You want a highly sophisticated and cutting-edge mobile app/website
• You like to pay using less mainstream payment methods

About Ladbrokes UK

Ladbrokes is a well-established betting company founded in 1886. It operates both online and through thousands of high-street shops across the United Kingdom. The company’s UK headquarters are located at One Stratford Place, Montfichet Road, London, across from the Olympic Park. In 2016, Ladbrokes merged with fellow UK betting giant Coral to form the Ladbrokes Coral group. Entain Plc purchased Ladbrokes Coral in 2018.

Ladbrokes serves millions of online customers alongside its 1,500+ physical betting shops across the UK.

Welcome Bonus & Promotions

Ladbrokes offers a range of promotions tailored to both new and existing customers. From free bets when you first sign up to ongoing promotions that reward loyal users, there is something for everyone. Below is an overview of the current welcome offers and key existing customer promotions. Be aware that PayPal and PaysafeCard deposits do not qualify for the welcome offers.

Ladbrokes Welcome Bonus – Bet £5 and Get £20 in Free Bets

New customers can take advantage of Ladbrokes’ popular welcome offer: Bet £5 and Get £20 in Free Bets. Effectively acting as a 400% deposit boost, it is a very generous offer and the perfect way of beginning your time at Ladbrokes. Here is how to claim it:

1. Sign up at Ladbrokes and create a new account.
2. Deposit a minimum of £5 or more.
3. Place qualifying bet(s) of £5+ at odds featuring selections at odds of 1/2 or greater.
4. Once you have placed a bet, or bets, totalling £5, you will receive 4 x £5 free bet tokens.

There is no bonus code for the offer; just follow the steps above to qualify. Players have 14 days after registering to meet the qualifying terms. Once credited, free bet vouchers remain active for seven days.

Ladbrokes Casino Welcome Bonus

Ladbrokes also caters to casino players with this alternative welcome bonus. The casino welcome bonus hands players a £30 bonus when they spend £10 at the casino. Here is how it works:

1. Register at Ladbrokes and make a deposit of any amount.
2. Bet £10 or more across any slot game or selected live casino games.
3. When meeting the £10 threshold, Ladbrokes will issue you with a £30 casino bonus.

It is that simple! The £30 casino bonus comes with a 40x wagering requirement and expires 14 days after issue. A maximum stake limit of £2 applies when wagering the bonus.

Ladbucks

Ladbucks are Ladbrokes’ exclusive loyalty points, earned in various free-to-play games such as the Instant Spin wheel and slot contests. Although free to accumulate, customers can exchange their Ladbucks for real prizes like cash, casino bonuses, free bets and free spins. Customers seeking to boost their balance can also try their luck wagering Ladbucks tokens at the Ladbucks arcade.

Customers only need 300 Ladbucks to make a shop purchase, so it is a scheme that can bring regular rewards. Just be aware that Ladbucks collected in one month expire on the 15th day of the following month.

Promotions for Existing Customers

Although Ladbucks is a particular highlight of Ladbrokes promotions, it is far from the only one. At the sportsbook, Ladbrokes offers players a weekly free-to-play prediction game with a £10k prize pot. There is also their acca insurance promotion that refunds bets, as a free bet, if one leg of your 5+ acca lets you down. Do not forget about the regular odds boosts either. Through these, Ladbrokes lets players boost qualifying bets every single day.

Players can also find offers across casino, poker and bingo. Some, like the Sports Bet & Get, span different areas. Through this, players can get a weekly 10 free spins bonus when betting £20+ on selected sports. Thanks to these offers mentioned and others, customers get great value for money when betting at Ladbrokes.

How to Register at Ladbrokes UK

Signing up at Ladbrokes UK is not a difficult process. All you need to do is follow these short steps:

1. Visit the Ladbrokes website or app and select a ‘Join’ or ‘Sign Up Here’ link.
2. On the first page of the registration form, enter your email address, a Ladbrokes username and account password.
3. Next, add your name and date of birth.
4. Enter your address and select your preferred account currency.
5. Lastly, provide your mobile phone number.
6. Click the ‘Create your account’ button to finish the process.

When you submit your details, a message will appear saying Ladbrokes are verifying your details. This takes just a few seconds, and if successful, you will be all set.

Account Verification

Ladbrokes can verify the details of most new players by performing some background checks. This is not always possible, though, usually due to recent changes in home address. In such cases, Ladbrokes will request users to provide verification documents before they can start betting. Such checks can also be triggered when players pass a certain withdrawal threshold. Usually, checks involve uploading a form of identity (driving licence or passport) and/or proof of address (utility bill, bank statement) through Ladbrokes’ secure portal.

Ladbrokes aims to process all verification documents within 24 hours.

Ladbrokes Login

As an existing customer, here is how you can access your Ladbrokes account.

 

1. Select the grey ‘Log In’ button in the top right corner.
2. Enter your username or email address.
3. Enter your account password.
4. Toggle the ‘Keep me logged in’ button on/off.
5. Hit the ‘Log In’ button underneath.

There is an extra Ladbrokes login option if using the mobile app. Through the app, you can choose to enable fingerprint login. Across devices, users can set up two-factor authentication to provide extra protection for their accounts.

If logging in via desktop, you can change your cookie settings at any time by going through the ‘Settings’ page.

Sports Coverage & Betting Markets

Ladbrokes offers an extensive selection of sports, far from just the most mainstream picks. Their A-Z menu list features over 35 different sporting options, starting from American Football and going all the way down to Wrestling. No matter where your sporting interests lie, you are very likely to find them at Ladbrokes. They even have some non-sporting betting options relating to TV and politics. In addition to this wide choice of sports, Ladbrokes offers many different betting markets, especially on the more popular sporting choices.

Football

Football is perhaps the most well-covered sport at Ladbrokes. Players can bet on all top leagues and competitions, including the Premier League, the Champions League, La Liga, the Bundesliga, and international tournaments like the Euros and the World Cup. As well as the big names, Ladbrokes football covers other action from around the globe, including youth and women’s football.

Bet builders and cash out markets are standard features across matches, from your headline matches to lower-tier contests. The only thing that very minor football matches lack is a wide range of markets. They still come with the likes of double chance, half-time/full-time, total goals and correct score, but not much else. Bigger matches come with well over 100 betting options, and for many, you can access player-specific bets like total shots, ‘to be carded’, and ‘to score anytime’.

Horse Racing

Fans of horse racing will find complete coverage of UK and Irish races, plus many international events from France, the US, Japan, Australia, and more. The Ladbrokes horse racing coverage is extensive, and what’s more, they provide live streams for most races. When looking at a specific race, punters can view a summary of each competing horse, plus a Racelab or Racing Post verdict. UK and Irish races also come with star ratings, a ‘most tipped’ section and a map of the course.

An additional perk of betting on UK and Irish races is that they all fall under the Best Odds Guaranteed policy. To qualify, place a real money win or each bet on the day of the race, after 8 am. If it wins, but the official starting price is higher, Ladbrokes will pay you at the starting price (SP).

Tennis

Ladbrokes offers comprehensive coverage of major tennis tournaments, including ATP, WTA, and ITF events. You can bet on everything from Grand Slams to smaller ATP 250 and WTA 500 tournaments. Common markets include match winner, set betting, over/under games, and handicaps. Live streaming is available for many matches, not just high-profile affairs, allowing users to watch as they bet. This makes Ladbrokes a solid choice for tennis fans looking to combine betting with live viewing.

Cricket

Ladbrokes covers a lot of cricket, including everything from the T20 Blast and County Championships to the Ashes and the IPL. Rest assured, every notable event from the world of cricket, regardless of whether it’s a test match or a limited-overs game, will appear at Ladbrokes. Additionally, most pre-game events will transfer over to the in-play tab when the action begins. When live, Ladbrokes will regularly add some extra markets allowing players to bet on the upcoming ball or over, or the fall of the next wicket.

For bigger matches, users can access the player-specific bets, such as batter runs over/under, to reach 50/100 runs and team top/bowler. Overall, the selection of player bets is okay, without being particularly varied.

Greyhounds

You will find every UK and Irish greyhound race at Ladbrokes, alongside a Racing Post prediction of the top three runners. As well as win & each way bets, there are normally forecast, tricast and trap winner markets. Ladbrokes also usually offers special bets for specific meetings where you can bet on the combined winning distance totals, e.g. over 21 lengths.

There is little international greyhound racing that exists, but Ladbrokes does provide extensive coverage of Australian action. As with UK and Irish races, Australian dog racing also comes with a live stream, and Ladbrokes settle bets quickly.

eSports

While Ladbrokes offers eSports betting, it is not one of the platform’s strongest areas. They provide odds on the most popular games like League of Legends, Counter-Strike, Valorant, Dota 2, and Rainbow 6, but little else. They cover some of the main fixtures across these, but not as many as you can find on other sites. Their market coverage is also more limited than you can find elsewhere, with most events only featuring a handful of options, and there is a lack of outright betting markets.

Other Sports

Beyond the likes of football, horse racing and cricket, Ladbrokes online covers a wide variety of sports. Users can find many betting options across the likes of rugby, golf, boxing, UFC, snooker, Formula 1, basketball, American football, ice hockey and more. Special attention applies to big events like golf’s US Masters, the Six Nations, the World Snooker Championship and the Super Bowl, but coverage extends far beyond the headline events. Most sports include a decent range of markets, many of which feature cash out eligibility.

Betting Markets & Odds

Ladbrokes offers a variety of betting markets across sports, catering to all types of punters. You will find standard bets like match result, over/under goals, both teams to score, draw no bet and correct score, along with more advanced options such as handicaps and player-specific bets. They also provide good options for horse racing with the likes of win by 1+ length, place insurance, betting without and top 2/3 finish regularly available.

While the choice of markets is generally solid, Ladbrokes don’t have much in the way of rare markets. There are a few exceptions, though, such as their wide selection of 15-minute interval bets in football matches.

In terms of value, Ladbrokes’ odds are generally competitive with other major UK bookmakers, without being anything exceptional. Payout percentages tend to be around the 93% mark, meaning Ladbrokes usually enjoy a 7% house edge. Do not forget, though, that Ladbrokes do a lot of enhanced prices, and customers have up to six daily odds boosts to use.

Key Betting Features

One of the benefits of betting at Ladbrokes online, rather than in-store, is having access to a great selection of useful betting tools. Through these features, players can customise bets, have more control over them and easily keep track of their progress. With most tools available across sports, there are many opportunities to aid your betting experience at Ladbrokes UK.

Bet Builder

Bet Builder is a tool you can find across most football matches at Ladbrokes. Whatever fixture you choose, you will find most offered markets are bet builder eligible. Just look for ones marked with the ‘B’ symbol or click ‘Bet Builder’ from the market categories. Players can combine multiple bet builders together or even add them to regular selections from other sports. While we love this degree of flexibility when making bets, Ladbrokes currently only offer bet builders for football.

Live Streaming

Ladbrokes streams a lot of sporting action on their website and mobile apps. They provide real-time action of various sports and have a comparable number of streams to most other leading UK brands. On their in-play page, users can click the ‘watch live’ button to only show matches that come with a stream. You will find that streams are fast to load and come with real audio. There is also the option to view them in full-screen mode.

To watch most streams, you just need to have a funded account or have placed a bet in the last 24 hours.

Cash Out

Cashing out your bets is something you can do frequently at Ladbrokes. Most markets support cash out, and you can easily check as eligible bets display the ‘cash out’ icon. To cash out, just head to the ‘My Bets’ page on the website or app and find the relevant bet. Tap the cash out price and select it again to confirm. By using this feature, players can lock in money before the bet would normally settle. Ladbrokes always offers a fair cash out price based on the current odds and the value of any already won legs.

Live Alerts and Notifications

For UK & Irish horse races, you can choose to receive a pre-race, start of race, non-runner or result notification. Event-specific notifications are not commonly available, but you occasionally get them for some other sports like Premier League football matches (kick-off, half-time, goal, penalty, card). Outside of this, depending on your marketing preferences, you can receive marketing notifications about current offers. You can also choose to turn on ‘Win Alerts’ for your bets, so you know the moment it is a success.

How to Place a Bet at Ladbrokes UK

Placing a bet at Ladbrokes is quick and user-friendly, even for first-time players:

 

1. Log in to your Ladbrokes account and make a deposit if required.
2. Go through the menus to find your desired sport or event.
3. Select an event to browse all available markets.
4. Select the odds to add the selection to your betslip.
5. On your betslip, add your stake and confirm the bet.

 

In many instances, you can combine multiple selections to form an accumulator or system bet. To do this, just add all relevant selections to the betslip before submitting the bet. Selections will remain in the betslip unless you delete them.

 

You can view all your bets, both settled and active, on the ‘My Bets’ page.

Live Betting

Ladbrokes offers strong in-play coverage, featuring hundreds of live events each day across many sports like football, tennis, basketball, cricket, table tennis and volleyball. They even allow users to bet live on some British horse races. In terms of overall coverage, it is hard to have many complaints as Ladbrokes provides live odds for big and small events happening worldwide. They also supply varied markets for most live events, especially markets that relate to the upcoming and/or current period (game/set/over/leg/quarter, and so on).

The in-play platform itself is fairly well-designed. It shows each sport across the top and the number of events currently available for each. Users can filter by events with a live stream or view the list of upcoming in-play events for each sport. Where Ladbrokes does not offer a live stream, it often provides a basic match tracker. Match stats are also commonly available, although they can be a little limited in their depth.

Ladbrokes does not yet support bet builders for in-play bets, but cash out is regularly available.

Ladbrokes Casino

Players can access the Ladbrokes Casino by selecting the ‘Gaming’ tab. Here you will find game category options including slots, tables, slingo, instant win and jackpots. Slots features the biggest selection, including the most popular titles and many new releases. With Megaways and Drops & Wins options provided too, the variety is strong, but the casino design is not. There are no useful filtering options, and games do not show their features or RTP%.

Outside of Ladbrokes slots, you have all your classic casino games like blackjack, roulette, baccarat and poker in various formats. On the Instant Win games page, you will mainly find an array of scratchcards, while there are around 50 Slingo options. If jackpot games are your thing, there are many relevant options with prize funds ranging from four to seven figures. Games across the site come courtesy of some leading studios, as Ladbrokes focus on delivering a high-quality game experience.

Ladbrokes casino features a ‘free contests’ section that may appeal to some players. Here, users can win Free Spins, Game Show Bonus, Cash or LadBucks on daily free-to-play competitions.

Live Casino Games

Ladbrokes’ Live Casino offers an authentic experience with real dealers hosting games in real time. You’ll find casino essentials like live blackjack, roulette, baccarat, and poker. The choice of blackjack and roulette particularly impresses, as there are many different formats. Game show options are also available in great numbers around the clock. Supporting low stakes (£0.10+) and with an emphasis on entertainment, these have transformed the live casino scene. Popular titles include Crazy Time, Lightning Storm, Funky Time and Crazy Balls.

Two industry giants, Evolution and Playtech, power most of the live casino, while Ladbrokes also have some exclusive tables. You do not need to be a high roller to take part, as most games accept bets of £1 or less.

Ladbrokes Poker

You can choose to play forms of poker versus a live dealer at Ladbrokes, but there is an even more authentic option available. Ladbrokes has dedicated poker software, which allows customers to access player vs player games and tournaments on the PartyPoker network. By partnering with such a large poker provider, Ladbrokes customers can access such a wide range of tables with buy-ins ranging from the very low ($0.20) to the much more expensive ($100+). Supported game types include Omaha Hi, Omaha Hi/Lo and Texas Hold ’em. Through an ongoing Ladbrokes poker promotion, players can earn up to 20% cashback based on their weekly rake.

Ladbrokes Bingo

Ladbrokes bingo offers a lively and accessible bingo experience with a wide range of rooms, ticket prices, and game types. Most games use the 90-ball format, but there are plenty of rooms offering 30-ball, 75-ball and 80-ball options. Many rooms have their own distinct theme, and there is a continuous supply of them with games starting virtually every minute. New players can get a Bingo Bonus when spending just £5 on bingo tickets.

Ladbrokes uses the same bingo network found on other Entain sites like Foxy Bingo, so expect a quality and reliable gameplay experience.

Mobile App & Desktop Experience

Ladbrokes offers dedicated mobile apps for both iOS and Android, alongside a responsive desktop site. Whether on a phone, tablet, or PC, users can enjoy full access to sports betting, casino games, live streaming, and account features.

Customers use the same username/email and password combination for Ladbrokes logins, regardless of the device/platform used.

Ladbrokes Mobile App

The Ladbrokes app is clean, relatively easy to use, with a layout that mirrors the desktop site. Available on both Google Play and the Apple App Store, it has a great average star rating (4.4 and 4.7, respectively) and performs well across most compatible devices. You may, however, find that some pages run a little slowly on older devices.

All the usual features like bet builders, cash out, and live streams are available via the app. Generally, navigation is easy enough, but there is no search bar on the sportsbook, only the casino. You also have the benefit of being able to receive notifications through the app, which cannot happen on desktop. We would like to see Ladbrokes make alert notifications available for more events, though.

Desktop Platform

The Ladbrokes website, much like its logo, does not offer anything visually groundbreaking. It is relatively easy to use, however, as it relies on a sensible system of menus and categories. On the sportsbook, they helpfully prioritise events by time too, as they know customers usually want to bet on action happening soon. The main issue with the desktop site, as with the app, is the lack of a search bar.

Ladbrokes makes the drawback worse by not allowing users to favourite teams or competitions, which would enable quick access. On the plus side, though, for horse racing, users can save horses to their ‘stable’ and make notes on them.

Ladbrokes Deposits & Withdrawals

Ladbrokes supports a limited number of popular payment methods. Users can make deposits using debit cards, instant bank payments, PayPal, and PaysafeCard across platforms. Google Pay (Android) and Apple Pay (iOS) are available through the Ladbrokes apps. The minimum deposit for each is £5 (except PayPal – £10), and the upper limit is £2000 (except PaysafeCard – £850).

For withdrawals, Ladbrokes offers immediate payouts when using the instant bank payment option to deposit. Some Visa debit cards, PayPal, and PaysafeCard also support fast withdrawals, usually lasting no longer than a few hours. The minimum withdrawal amount stands at just £5, while upper limits vary depending on the method but tend to be very high (£250,000 for bank transfers). Where possible, users will need to withdraw to the same account that made the deposit.

How to Make a Deposit

Here is how to add money to your account at Ladbrokes:

 

1. Select the green ‘deposit’ button at the top of the page.
2. Select your preferred payment method from the available list.
3. Enter the amount you want to deposit and your preferred currency.
4. If you have a bonus code, enter it by clicking ‘Got a Bonus Code?’.
5. Select the green ‘deposit’ button underneath.

For debit card payments, you will input your card details on the main payment screen. For bank payments, PayPal and Paysafecard, Ladbrokes will redirect you after you hit ‘deposit’ so you can complete the payment.

If selecting PayPal or PaysafeCard, Ladbrokes will remind you that they are not eligible for the welcome offer.

How To Make a Withdrawal

For taking out your winnings, here is the process for making a withdrawal at Ladbrokes:

1. Log in to your Ladbrokes account. 
2. Open your account menu and select ‘withdraw’.
3. Choose your preferred withdrawal method from the available list.
4. Enter the amount you wish to take out.
5. Select the ‘Withdraw’ button underneath.

For most payment methods, you will receive the money instantly or within just a few hours. Ladbrokes tracks payments in and out so they can show customer their net deposits over a fixed period.

Customer Support

Ladbrokes helps customers through a wide variety of channels. Firstly, they have an extensive FAQ page which lists answers to many common queries with good accuracy. In terms of staffed support, they have the following options:

• Facebook – Secure private message via Facebook Messenger available 24/7
• Live chat – In-house live chat system available 24/7
• Email – customer.support@ladbrokes.com and a web form that supports attachment upload 
• Telephone – 0800 731 6191 (10:00 to 19:00)

Live chat is the most popular option, offering near-instant access to a customer service representative. You can ask an advisor anything you need help with, from account issues to bet settlement queries. No matter which method you pick, Ladbrokes’ support staff work to a high standard and are well-equipped to deal with most issues efficiently.

Security, Licensing & Fairness

Ladbrokes is fully licensed and regulated by the UK Gambling Commission, which sets strict standards for safety, fairness, and responsible gambling. Across their services, Ladbrokes employs 128-bit encryption technology and SSL to protect user data and financial transactions. Customer funds receive ‘high protection’ classification from the Gambling Commission, as they are held separately and managed by an independent trustee.

Regarding fairness, Ladbrokes games undergo independent fairness testing by certified third parties. This guarantees that results are random and not manipulated. If you have a dispute regarding a sports bet, Ladbrokes have partnered with IBAS to act as an impartial adjudicator.

Overall, Ladbrokes is a very trusted name in the industry with a history spanning over 130 years. As such, players can play with confidence knowing this is a legitimate brand with a strong security record.

Reputation Among Users

Like most gambling sites, Ladbrokes mainly receives bad reviews when looking at sites such as Trustpilot. This is not because the entire industry is flawed, but rather that frustrated gamblers are far more likely to use such sites than content ones. Reading through the complaints, most are simply unfounded allegations of rigged games or people ‘never winning’. Given how Ladbrokes thoroughly tests its games, such claims lack any real basis.

Amongst all the negative remarks, you can find many comments praising the brand. Most positive reviews tend to focus on quick payments, good mobile apps, quality customer service and generous bonuses.

Responsible Gambling Tools

As far as Responsible Gambling tools go, you will not find many sites offering more options than Ladbrokes. On their dedicated Safer Gambling page, customers can set up spending controls, time controls, or restrict access. Spending controls include daily, weekly and monthly deposit limits, maximum stake limits (per slot spin), and deposit curfews. Time controls include reality checks and play breaks. The latter works by preventing you from depositing/betting after a set session time.

If these controls are not enough, players can set up a time-out period, self-exclude, block specific products (e.g. casino, poker) or close their account entirely. For extra help or information, Ladbrokes provides a self-assessment tool to identify problem gambling and links to useful organisations like Gamstop.

Ladbrokes vs Competitors

Compared to main rivals like William Hill and Coral, Ladbrokes holds its own in many areas and offers an experience of similar quality. When looking at aspects like app quality, live streams, sports coverage, acca insurance and odds, there is not a great deal to choose between them. Ladbrokes does have a few standout features, though, such as its range of free-to-play games, in-depth horse racing platform and responsible gambling measures. However, they are weaker in some areas such as website design, eSports betting and the number of supported payment methods.

Key Takeaways

Ladbrokes has not sustained itself for so many years by providing a poor service. They continually improve what they offer by bringing in more features, more sports, more markets and more games. By customer numbers, they are one of the top names in the UK and have a level of trust that few other names in the industry can match.

FAQ