Bet365 Review 2025

Is Bet365 Right for You?

Bet365 is ideal for punters who value a comprehensive, feature-rich platform with strong live betting, mobile usability, and a wide range of sports. It is also great for anyone who wants access to both a top-quality sportsbook and online casino. However, users seeking the very best odds may wish to seek alternatives.

Bet365 is great for:

• Mobile users who want fast, reliable apps
• Live bettors seeking real-time markets and streaming
• Players who want a huge choice of sporting events and betting markets
• Bet builders
• People who want various betting services (sportsbook, casino, poker, bingo) in one place

Bet365 may not be ideal if:

• You want the very highest odds. Bet365 provide solid bookmaker odds, but you will likely find better value at betting exchanges, even after commission.
• You want a wide range of responsible gambling controls. Bet365 offers some, but other top sites provide more options.

About Bet365 UK

Bet365 is a UK-based online gambling company founded in 2000 by Denise Coates in Stoke-on-Trent, where its headquarters remain today. Since its inception, the company has grown into one of the world’s leading online sports betting platforms. Bet365 is now so big, in fact, that during peak times, they can process over two million bets per hour.

According to its LinkedIn profile, bet365 has over 9,000 employees and serves over 100 million customers in 27 languages. They are a very serious player!

Welcome Bonus & Promotions

New and existing players will find generous offers available to them at bet365. New customers have a choice of two generous promotions, one for the sportsbook and one for the casino. Existing players, meanwhile, have access to a wide range of deals spanning all areas of the site. Some promotions come and go, especially those relating to a specific event, but others are part of long-term bet365 offers.

Bet365 New Customer Offer

Through bet365’s main welcome offer, new customers can receive £30 in free bet credit when placing bets worth £10. How it works is players get 300% of the amount of their first deposit as bet credits. So if you deposit £5, you can get up to £15 in free bets, and if you deposit £10+, you can claim the maximum £30 bonus.

1. Register at bet365 and, if required, complete any verification.
2. Deposit £10 to get the maximum bonus.
3. Wager the value of your deposit on a qualifying bet(s).
4. When the qualifying bets have settled, you should receive your free bet credits in your balance within one hour.

A qualifying bet is one that contains at least one leg at odds of 1/5 or greater. Qualifying bets must settle within 30 days of claiming the offer. Bet credits can be used on any sport and expire seven days after issue.

Bet365 Casino New Player Offer

Bet365 also offers casino-specific promotions for new customers. For this, players must sign up and deposit a minimum of £10. On the ‘new player free spins giveaway’ page, there are yellow, blue and red buttons. Players must choose a button to reveal either 5, 10, 20, or 50 free spins. Players can repeat this button-picking process, for the same rewards, on 10 separate days over the next 20. Through this, customers can claim a maximum of 500 free spins, playable on Book of Horus, Curse of the Bayou, Magic Forge and/or Wrath of the Deep.

There is no bet365 bonus code for this promotion, and there are no wagering requirements on free spin winnings.

Promotions for Existing Customers

Bet365 keeps loyal users engaged with several ongoing long-term promotions. Some examples include:

• Early payout – Covers pre-match bets on the full-time result market for several sports. With this, bet365 will settle your bet as a winner if your team goes ahead by a specific margin.
• Sub on play on –  Your bet on an individual player continues even if they are substituted. The bet simply rolls over to the player who replaced them. Covers markets such as ‘to score a goal’, ‘to assist’ and ‘fouls committed’.
• Acca boost – bet365 increases the winnings of accumulator bets across many sports and markets. The rate starts at 2.5% for doubles, rising to 100% for 20-fold.
• Best odds guaranteed – If your horse racing selection wins or places and the starting price odds are greater, bet365 will pay out at the SP odds.

How to Register at Bet365 UK

Signing up at bet365 UK is very quick and straightforward. Here is a step-by-step guide on how to get started:

1. Open the bet365 website or app and select ‘Join’ to load the registration form.
2. Fill in the required personal information on the first page, including your name, mobile number and email address.
3. Next, enter your home address.
4. On the last page, create an account password and choose your marketing preferences. There is a box for a bonus code, but you do not need this for either welcome offer.
5. Select the box confirming you accept the site’s terms and conditions, then click ‘Join bet365’.

For many UK players, bet365 will be able to verify their details when submitting the registration form. In a minority of cases, they will need proof of your identity and address before you can deposit.

Account Verification

At bet365 UK, most players can sign up and make a deposit straight away without having to supply any documents. This is because there is a good chance they can verify your information using resources like the electoral roll and soft credit checks. In instances when bet365 cannot verify your details, or your spending crosses a certain threshold, they will ask you to verify your account.

This is a standard process under their Know Your Customer (KYC) obligations. It involves players supplying documents that show proof of their identity and address. Examples of accepted documents include a copy of your passport (identity) and a recent utility bill (address). Ensure uploaded documents are up-to-date and clear, and show all corners. Bet365 aim to process all verification uploads within 48 hours.

Bet365 Login

The bet365 login UK process is simple.

 

1. Head to the bet365 site or app, and select the ‘Log In’ button located in the top right corner.
2. Enter your email address or username in the top box.
3. Enter your account password in the bottom box.
4. On the app, you can tick a box asking to keep you logged in.
5. Hit the ‘Log In’ button.

Once logged in on the app, you can also access additional login methods. On your account page, you can turn on biometric login or login using a passcode.

Sports Coverage & Betting Markets

Bet365 offers one of the most extensive sports betting selections in the UK, covering everything from popular favourites like football, tennis, and horse racing to more niche events. With nearly 100 sports included in total, it is very hard to beat bet365 when it comes to sports coverage.

As well as such a varied mix of sports, you will find great depth within many of them, too. Whether you want globally recognised events or low-key matches happening on the other side of the world, you will find them at bet365. On top of this, bet365 is also generally very strong when it comes to outright markets across sports. When betting on competitions and tournaments, you will often find that bet365 comes with the widest selection of markets.

Football

Bet365 football coverage is vast, as you might expect. They cover all the top leagues, such as the Premier League, La Liga, and Serie A, as well as all major competitions, such as the Champions League and the World Cup. All big matches come with a wealth of betting markets, including all the popular options like match winner, both teams to score, over/under goals and draw no bet. You will also discover plenty of player betting options, like to score, to assist or to receive a yellow card. Cash out is available for most markets, as is the bet builder feature. Any market with ‘BB’ means you can combine them to form one bet.

Horse Racing

Players can access top-tier coverage of all major UK and Irish races, along with a strong lineup of international events from the US, France, Australia, and beyond. You can even watch the action unfold in real time, as there are so many bet365 horse racing streams. To tune in, you just need a funded account or to have placed a bet within the last 24 hours. Bet365 features Best Odds Guaranteed (BOG) across many races, so if the starting price is higher than the odds you took, you get the better payout.

Another excellent feature is the ability to view a horse’s recent form. For UK and Irish runners, clicking on the horse’s name will provide an overview of their previous efforts. You can even watch recorded footage of them. Written form summaries and career stats are available for many international races.

Tennis

Bet365 provides extensive tennis coverage across all major tours, including ATP, WTA, ITF, and Challenger events. You can bet on everything from Grand Slams like Wimbledon and the US Open to smaller tournaments happening worldwide throughout the year. Common markets include match winner, total games, set betting, and handicaps. There is also player betting on the number of aces, double faults and breaks of serve.

Moreover, with bet365 tennis betting, you can live stream so much content. While watching the action in real-time, bet365 regularly features flash bets, for quickly settled bets and even in-play bet builders.

Cricket

Cricket fans will be very pleased with the variety of fixtures and markets that bet365 covers. Naturally, they provide odds for all major T20s, ODIs and Test matches. This means covering the likes of the Indian Premier League (IPL), T20 Blast, the Ashes and the Cricket World Cup. Particularly for these bigger events, you will find a huge range of markets, including player-specific bets. Some examples include batter to score x runs, batter to hit x fours, bowler to take x wickets and player performance points (1 point per run, 20 points per wicket, 10 points per catch, 25 points per stumping).

If you prefer to bet in-play, most cricket matches come with a range of options, and the selection always updates to reflect the status of the match. Consequently, bet365 often provides odds for runs at the fall of the next wicket, the next batter out and the next dismissal method.

Greyhounds

At bet365, you will find complete coverage of UK and Irish greyhound racing, with odds available for every race. The sport does not have much of a global presence, but you will also find international races in places like Australia and New Zealand.

Almost all races come with a live stream, while UK and Irish races also have best odds guaranteed. Similar to the horse racing offer, bet365 will pay out at the higher price in the event the SP is larger than the odds you took. Greyhound racing is an extremely fast sport, and in keeping with this, bet365 settles bets on the action just as fast. For most bets, you will have the winnings in your account within minutes of the race finishing.

eSports

As eSports continue to thrive, bet365 ensures it keeps up with demand by providing excellent coverage. On their site, you will find the likes of League of Legends, Dota 2, CS2, Valorant and Rainbow Six covered, plus various sports-based games. Typically, for each fixture, you will be able to access a range of markets, whether they be match lines or map/round-specific wagers. Bet365 also offers a lot of outright odds, meaning you can bet on the winner of upcoming or active tournaments. This, of course, covers the likes of the League of Legends World Championships, Dota 2 – TI and CS2 Major Championships.

Other Sports

While we have already mentioned some of the most popular sports among UK customers, bet365 offers far more than just this. Rugby fans can bet on both union and league formats, including the Six Nations and World Cup. Within golf, customers can bet on PGA Tour and European Tour events while accessing a huge selection of markets. Elsewhere, you have the likes of boxing, Formula 1, darts and snooker. For the latter two, bet365 provides odds for everything from low-key fixtures to the World Championship.

Betting Markets & Odds

In terms of the variety of betting markets, bet365 is one of the leading names in the UK. Like almost everyone, they cover all main markets such as winner, handicaps and total points/goals, but there is so much more. They are excellent when it comes to individual player bets, providing a great choice well in advance of the match starting. They also supply odds for niche markets you will struggle to find elsewhere, particularly on sports like horse racing.

As for the odds, bet365 generally provides competitive odds without really standing out in this area. Across major sports markets, they operate with a fairly standard house edge of between 5% and 8%. So, you will generally receive the kind of value you get at many other top betting sites. They do, however, shine with their horse racing odds as they regularly provide the best book.

Bet365 Key Betting Features

Bet365 offers a range of handy features that enhance the betting experience for users. Many of these tools provide more control over bets, giving punters a greater influence over the success of their wagers. Although you will find many of the features across top bookmakers, bet365 often provides superior access. This means having more live streams, more bet builders and more opportunities to cash out.

Bet Builder

Bet365’s Bet Builder allows users to create personalised bets by combining selections from a single event. It’s available for major sports like football, tennis, basketball, and American football. This tool is perfect for crafting custom wagers, such as predicting the match result, number of goals, and player stats, all in one bet. Bet365 is so big on bet builders that you can even use this feature on some in-play events.

Live Streaming

Live streaming is one of bet365’s standout features. They offer high-quality, real-time coverage of over 700,000 sporting events each year. Sports offered include football, tennis, cricket, rugby, horse racing, and many more. Bet365 clearly indicate which in-play events have a stream by marking them with a play button icon. To access the streams, you just need a funded account or an active bet on the event. Most streams do not come with commentary, only live audio, but they can for more major events.

Cash Out

Bet365’s Cash Out feature gives users the option to settle bets early, either to lock in a profit or minimise a loss. For bets eligible for cash out, just head to ‘my bets’ and select the ‘cash out’ option across the top menu. For each bet, bet365 will display the offered cash out price. To take the price, select the value and tap/click again to confirm. Bet365 make most markets available for cash out across a wide range of sports.

The only slight limitation with Bet365’s cash out is that they do not mark which markets/events are eligible. Although most are, you cannot always be sure.

Live Alerts and Notifications

With the bet365 app, players can set a variety of notifications to suit their preferences. On the ‘Alerts’ section of their account, players can toggle on/off notifications for winning bet confirmation, free bet or payment notifications. In addition, customers can select live alerts for specific events. Where offered, just select the bell symbol on an event to see all available alerts. For a football match, for example, this includes events like goals, full-time result, red cards and substitutions.

How to Place a Bet at Bet365 UK

Placing a bet at bet365 UK is very straightforward. Whether you use the app or the desktop site, the process is practically the same.

 

1. Log in to your account (or register if you’re new) and deposit funds if required.
2. Browse sports using the menus or use the search bar to find your desired event.
3. Select the event to view all available markets.
4. Select the odds of your chosen outcome to add it to your bet slip.
5. Enter your stake in the bet slip.
6. Confirm your bet by clicking ‘Place Bet.’

Your bet is now active and can be tracked under ‘My Bets.’ In case you want to place a multiple bet, repeat steps 2-4 before moving on to step 6.

Live Betting

For many years, bet365 has been one of the leading brands for in-play betting, regularly setting the bar for competitors. Even focusing on just events with live streams, they provide over 700,000 per year. To reach such a huge number, bet365 covers so many sports on its in-play page. The number of live markets they offer is equally impressive. Rather than being limited to just a match result, users can regularly pick from a diverse mix of options to vary their betting experience.

To enhance their live markets further, bet365 offers bet builder functionality on in-play matches. Just choose markets with the BB symbol to combine. They also allow users to cash out in-play bets, a useful feature when watching the action live.

The in-play platform is fast, responsive, and user-friendly, both on desktop and mobile devices. Real-time updates ensure minimal delay in odds changes, and market suspensions tend to be short. To aid your live betting, key match stats are usually available to view. Overall, the live betting experience at bet365 is one of the best around.

Bet365 Casino

Most customers play at bet365 for its sportsbook, but the bet365 casino also provides a top gaming experience. Sticking with their commitment to providing customers a huge degree of choice, bet365 has a massive library of casino games. Among the range of bet365 games, you will find hundreds upon hundreds of slots. There are many different types of slots, including jackpots, Megaways, and Drops & Wins. When searching for slots, the excellent website design lets you filter by volatility, RTP and features.

Bet365 does not neglect other types of games, though and instead provides top-notch variety. Thanks to this, users can play table and card games, as well as keno, slingo, and crash games. Helpfully, clicking the ‘i’ button on a game will reveal its RTP%. This is useful for finding the games that offer the best value for money. Many of the available titles come from top developers in the industry, who are well-known for providing players with an engaging, varied, and smooth playing experience.

Live Casino Games

For a more authentic online casino experience, you will want to turn to the Bet365 live casino. Here you can access a massive selection of live games, streamed in high definition in authentic casino surroundings. Casino classics like blackjack, roulette, baccarat and poker are all available, but there are plenty more. Game show games, for one, have proven a live casino hit thanks to their simplicity, host interaction, and focus on excitement.

Day or night, there are so many live dealer games to choose from, and most hail from industry-leading studios like Evolution, Playtech and Pragmatic Play. Stake limits vary, with minimum and maximum bets to suit all tastes.

Bet365 Poker

Bet365 Poker offers a dedicated platform for poker enthusiasts, featuring a variety of cash games, sit & gos, and tournaments. Although it does not have the player base of the leading standalone poker sites, there are usually hundreds of players sitting across tables and thousands of tournament entries. Bet365 offer a wide variety of tournaments, from high stakes to freeroll events, and a mix of cash tables. Options for regular games include Omaha, 5 Card Omaha, Texas Hold ’em and the popular Twister format. Thanks to this, there is something for everyone to enjoy.

On the bet365 Poker platform, there are missions users can complete to unlock bonuses and freeroll tickets. Bonuses, like table buy-ins, are listed in euros, not pounds, but bet365 takes care of all the conversions for you.

Bet365 Bingo

Through bet365 Bingo, players can access a lively and engaging experience with a wide selection of bingo rooms. They serve up small 30-ball games, larger 90-ball rooms, and options in between. Ticket prices vary significantly too, with the cheapest games, outside those offering free tickets, available for just £0.01 or £0.02. Games with a much larger payout, on the other hand, charge £0.25 per ticket.

On the main Bingo page, bet365 has an offers section listing various bingo-specific promotions. A standard promo they run is to give new players free spins and free tickets when they opt in and spend a certain amount on bingo.

Mobile App & Desktop Experience

Bet365 offers a seamless betting experience across both desktop and mobile. You can access everything bet365 offers on their desktop site or via the main sports betting app. Bet365 also offer dedicated casino, bingo and poker apps, but these limit you to the respective areas.

Bet365 login details remain the same across sites and apps. Whichever you choose, selecting the bet365 logo will take you back to the home page. All apps are available on iOS and Android.

Bet365 Mobile App

The Bet365 app experience is a fantastic one, no matter if you use iOS or Android. Both apps provide responsive, user-friendly and quick betting with some handy features like optional biometric login. This is only possible as bet365 continually update their apps, to make fixes and improvements.

Key betting features like Bet Builder, Cash Out, and in-play betting are fully optimised for the apps. Players can also tailor their app notifications to their personal preferences. To us, it is not surprising that users appreciate the bet365 app experience as it is hassle-free and delivers across mobile devices. On the Google Play store, the main app has a rating of 4.6/5, while on the App Store, it has 4.8 stars from over 300,000 ratings – impressive stuff.

Desktop Platform

The grey-heavy colour scheme at Bet365 is not for everyone, but even if you do not like the design, you should find it very easy to use. It provides users with a clean, well-organised layout and a sophisticated search bar. Trending and ‘most used’ sections provide quick access to popular events, and users can easily change the displayed market when looking at a list of fixtures. When using the site for the first time, bet365 will ask you for your desired cookie settings, and you can tailor these to suit your privacy and data preferences. You can also customise things like odds format and language.

Accessing the desktop site is often less convenient than using the mobile app, but using bet365 on a large screen does have some benefits. For one, some streams you can expand to full screen on the desktop site, making for a better viewing experience.

Bet365 Deposits & Withdrawals

At bet365 UK, players can pay using debit cards, Apple Pay, Google Pay, Trustly, PaysafeCard or bank transfer. Apple and Google Pay are only available if using the bet365 apps. The minimum payment is £5, except with bank transfers, which carry a £100 minimum. You will usually need to withdraw money to the account that made the deposit. Withdrawals must be worth at least £5, and bet365 usually processes payments within 1-4 hours. The exception to this is Apple Pay payments, which are processed instantly.

There are no set daily, weekly or monthly withdrawal limits set by Bet365. However, each payment method has its own maximum transaction limit, £20,000 or £100,000 in most cases.

How to Make a Deposit

Here is a general guide to making deposits at bet365 UK.

 

1. Log in to your account.
2. Select the ‘deposit’ link in the top right corner.
3. Choose your desired payment method from the available list.
4. Enter your desired deposit amount.
5. Click the green ‘Deposit’ button underneath.

Some payment methods, like debit cards, will require you to input your card details before submitting. For other options like Trustly, you click ‘Deposit’ and then bet365 will redirect you to Trustly to complete the transaction.

How To Make a Withdrawal

To withdraw money from your Bet365 account, just follow these steps:

1. Log in to your bet365 account.
2. Open your account menu and select ‘Bank’.
3. On the left-hand side, select ‘Withdraw’.
4. Enter the amount you want to withdraw.
5. Submit the request by selecting the green ‘Withdraw’ button.

As standard, bet365 will allow you to withdraw to an account that has made a deposit. If this is not possible, you will need to withdraw via bank transfer to an account in your name.

Bet365 Customer Support

Bet365 provides reliable customer support through multiple channels, including 24/7 live chat, email and social media (@bet365help). In rare instances, you may even find it best to write to them via post. Their address is: Customer Services, bet365 House, Media Way, Stoke-on-Trent, Staffordshire, ST1 5SZ.

Most players use the live chat feature though, as this is the quickest and most convenient way of getting a response. Around the clock, they have customer support staff operating the live chat system, ready to help with anything you might need help with. From our experiences, the support team consistently provide quick, accurate and professional advice. They are well above average in terms of the support quality.

Security, Licensing & Fairness

Bet365 UK operates under several licences issued by the UK Gambling Commission. Bet365 generally has a good track record with complying with regulatory requirements and rarely gets into trouble with the Gambling Commission.

Regarding the fairness of games, bet365 ensures that all games and software undergo rigorous testing before they are released to customers. Random number generators used on the site undergo independent testing and have received official accreditation.

Finally, when it comes to security, bet365 uses TLS encryption across all pages and employs multiple firewalls to protect its servers. Additionally, it maintains an ISO/IEC 27001-certified Information Security Management System (ISMS) to safeguard the confidentiality, integrity, and availability of information. More than any of that though, bet365 are simply a massive company, with a fantastic reputation that players can trust.

Bet365 Reputation Among Users

Bet365 attracts great reviews on the Google Play and Apple Store, but feedback on independent review sites like Trustpilot is much more negative. On Trustpilot specifically, Bet365 has attracted 88% of 1-star reviews. While this looks worrying, it only shows a minority of frustrated customers. Happy customers generally do not go out of their way to leave a review, especially as bet365 never requests this from users.

That said, some complaints are valid. Bet365 can be quick to limit or close accounts that are winning a lot of money. Other complaints, such as ‘rigged games’, however, stem from frustration rather than credible evidence. Despite the instances of complaints (some justified, some not), bet365 is highly regarded in the betting world and is an extremely trusted name. For a brand with over 100 million customers, 5,000 negative reviews are a tiny fraction of the overall user base and not reflective of the typical customer experience.

Bet365 Responsible Gambling Tools

Each bet365 UK player has a ‘Gambling Controls’ page where they have a selection of tools available to them. Users can set up daily, weekly and monthly deposit limits, reality check notifications or restrict access to their account. Doing the latter involves setting up a time-out (short-term) or a period of self-exclusion (longer-term). While these are all useful tools, you can find additional options available at other UK betting sites, such as bet limits.

Bet365 participates in GamStop, a UK-wide self-exclusion scheme that allows individuals to block access to all licensed gambling sites. They also provide quick links to the likes of GambleAware and the National Gambling Helpline across their website/app footer.

Bet365 vs Competitors

Compared to rival companies in the UK, Bet365 stands up very well against the competition. Even against the biggest brands, bet365 usually offers more sports, more markets and more live streams. It is simply difficult for rival names to compete with bet365 when it comes to size and availability of features. This also applies to the Bet365 casino, which offers more games than you will find at other sports betting brands.

Some rivals do offer slightly stronger offers for new and existing customers, though. Although Bet365 is not bad in this area, at Betfred, new players can get £50 in free bets when betting £10. Other brands, such as Betway, also seem to provide more bonuses for existing players, particularly in the form of free bets.

Key Takeaways

Bet365 remains a top choice for UK bettors thanks to its comprehensive sports coverage, excellent live betting platform, and user-friendly apps. Its trusted reputation and wide range of features make it a reliable and versatile operator for both casual and serious punters.

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