Are you looking for the best active UK betting bonuses? If so, you are in the right place. This page covers all the top betting offers available to UK players, including free bets, free spins, and profit boosts. We also highlight the betting sites with the strongest and most consistent range of offers.
Whether you are opening a new account or already have one, you will find up-to-date promotions from trusted UK betting sites. We explain how each offer works and what to watch out for when claiming them. Overall, this guide covers everything you need to know about UK betting offers, explained in a simple way that even beginners can understand.
Compare the Best Betting Offers in the UK (2025)
Compare welcome bonuses, free bets, and promo terms from leading UK bookmakers. This table highlights the best betting sites’ offers available right now, helping you quickly find great value and enabling you to choose the right deal for you.
- Trusted brand with a lot of experience
- Great Welcome offer and promotions for existing customers
- Wide range of Casino Games, Poker, Lotto & more
- Different payment methods are available
- Internationally recognised betting operator
- Excellent for eSports betting
- Wide range of sports markets and features
- Good selection of slots and a Top live casino
- Great variety of Sports and markets with high odds
- Acca boost and insurance
- Casino and Live casino games from various providers
- Different payment methods are accepted
- Established betting operator
- Great array of sports betting markets and casino games
- Strong promotions for football and racing
- Live streaming, bet builder and more features
- Superb online casino with many providers
- Good offers for new players
- Live streaming, Bet builder, and Cash out available
- Excellent mobile gambling options
- Regular enchanted prices and bet builder boosts
- Unique horse racing section with live streaming
- Several sign up offers for sports
- Virtual sports and eSports available
- Trusted brand with a great reputation
- Boosted odds, Cash out, Live streaming and more features
- Wide variety of casino games
- Varios promotions for new and existing customers
- Established betting site with top-notch mobile app
- A wide array of betting markets and an excellent in-play platform
- Casino slot games and Live dealers are available
- Bet Builder, Cash out, Live stream and more features
- Trusted betting operator with a lot of experience
- Wide range of sports, markets and casino games
- Excellent horse racing coverage
- Free-to-play competitions
- Established betting site with experience
- Competitive odds and sports betting markets
- Plenty of Casino slots and Live casino games
- Great sports betting features
- Excellent horse racing coverage and features
- Wide range of sports and bet builder markets
- Frequent free-to-play promotions
- Lots of customer support options
- UK based with a strong focus on horse racing
- In-depth coverage of market betting options
- Attractive price boosts and betting tournaments
- Mobile app for Android & iOS
What are Betting Offers?
Betting offers, also known as bonuses or promotions, are deals provided by bookmakers and online casinos to attract and keep customers. These offers come in many forms, such as free bets, deposit bonuses, cashback, or enhanced odds. Whatever the type, they serve to give players extra value when placing bets or playing games.
Bookmakers use these offers to stand out in a competitive market. By giving bonuses, they encourage new players to sign up and existing customers to keep betting regularly. Offers help build loyalty and make betting more exciting due to the extra value they provide. This can come from lowering risk, boosting payouts, or giving players a completely risk-free chance to win real money. Combined, they improve a punter’s chance of landing a profit when betting online.
The last thing to note about bonuses is that they have fixed terms and conditions, like minimum odds or wagering requirements. Players should always take the time to understand the bonus rules before taking part. Failing to meet the terms can see players lose the bonus or miss out on qualifying, which can be very frustrating.
Nostrabet UK’s Top 5 Betting Sites with Bonuses
At Nostrabet UK, we have picked the top five betting sites with bonus offers that stand out from the crowd. These brands provide great value, reliable promotions, and clear terms to help you get the most from your bets. You can find great offers elsewhere, but these five sites are our top choices when thinking about quality and availability of promotions.
#1 Betfred
Betfred regularly has one of the best bookmaker welcome offers, making it an attractive destination for new players. The value you get from Betfred does not stop there, though. This bookmaker supplies existing players with a great assortment of offers, some of which are quite unique. Examples include their popular ‘Double Delight and Hat-trick Heaven’ promo on football. They also provide boosted payouts on selected system bets placed on greyhound and horse racing. Perhaps their biggest strength, though, is that they have offers covering so many sports. Betfred has regular deals on rugby, darts, cricket, and greyhound racing, not just football and horse racing.
#2 Betway
Betway is a name that is often featured in lists of the best betting sites’ bonuses thanks to their Free Bet Club and wide range of welcome offers. Players signing up at Betway can choose from seven varied deals, spanning different areas of the site. This level of choice is rather unrivalled, and it is not a case of quantity over quality either. However, an even bigger attraction is Betway’s Free Bet Club. Through this, players can regularly grab £10 in free bets (2 x £5) when they spend just £25+ on sports trebles and accumulators each week.
#3 Hollywoodbets
With Hollywoodbets, customers enjoy a great offering of core long-term promotions such as best odds guaranteed, acca insurance, acca bonus and early payouts. These are the kinds of offers that customers can get real value from, especially as they are not single-use. The early payout deal is particularly good as it covers not just football but also basketball and American football. Aside from these regular deals, Hollywoodbets likes to run many short-term offers and even has its own ‘Missions’ based loyalty scheme.
#4 William Hill
When it comes to football and horse racing promotions, few sites offer more options than William Hill. Across horse racing, you have the likes of regular boosted odds and extra places, daily winnings boosts, and best odds guaranteed. In football, you have acca and bet builder winning boosts, early payouts (2 goals up) and impact sub. With impact sub, bets on specific players will carry over to the player who substituted them. On top of this, you will receive their bonus drop, a free-to-play game, and a huge range of ‘Vegas’ promotions.
#5 LeoVegas
Compared to other bonus betting sites, one strength of LeoVegas is how well it covers both sports and casino promotions. They are particularly big on the latter, making them a great option for players who like both kinds of betting. Back to sports betting, LeoVegas have an excellent new customer deal – a 100% profit boost on a player’s first bet. This is a great option for all players, but especially any matched bettors. Outside of this, you will find that LeoVegas roll out generous offers for big sporting events, like the Champions League.
What Kind of Bookmaker Offers are Available?
There are many types of bonuses available to bettors, from welcome deals to ongoing promos. The list below covers the best offers on betting sites you are likely to find, including popular options like free bets and boosted odds. Although offers come in many different forms, they are all designed to give you extra value and enhance your playing experience.
Sign-up Offers
Betting sign-up offers, also known as welcome offers, are promotions aimed at new customers joining a bookmaker for the first time. Common examples include deals like ‘Bet £10, get £30 in free bets’ as well as risk-free bets or hugely enhanced odds on a particular bet. Welcome offers tend to be the most generous type of offer available, as bookies are always keen to attract more new customers.
An important thing to know about sign-up offers is that they are for one-time use. Players cannot get around this by creating multiple accounts, as doing so will be against the site’s terms and conditions. At some betting sites, though, players can claim two (or more) welcome offers when they relate to different areas of the site. It is sometimes possible, for example, to claim a new customer sportsbook offer, then a poker one.
Free bets
Free bets are one of the most popular types of bookmakers’ bonuses in the UK. Through a free bet, you can place a bet, offering real money returns, without using your own money. Sometimes bookmakers will simply gift players a free bet, or make them available by simply ‘opting in’.
For most other free bets, you will need to wager money to qualify. Once you meet the conditions, the bookmaker will credit your account with a free bet token. You may need to use the token in one go, but this is not always the case. Players do not get the stake back when using free bets; they only get the profit. A £10 free bet at 2/1 odds would therefore return £20, rather than £30 (£20 + £10 stake).
Another common feature of free bets is that they will have an expiry date, often a week after issue. This relates to when players must use the free bet, not when the free bet must be settled.
No Deposit Bonuses
No deposit bonuses are increasingly rare, but very appealing when they appear. These offers, targeted at new players, let you claim a free bet or bonus money without needing to deposit any funds first. Their completely risk-free nature means they are widely considered to be one of the best betting offers around.
The only drawback to a no deposit bonus is that, due to their risk-free nature, they tend to be lower in value and/or have stricter terms. It is not unusual, for example, for there to be a limit on winnings. Additionally, the value of no deposit bonuses tends to be in the region of just £5.
Still, no deposit bonuses are a great way to explore betting sites without any financial commitment. They are ideal for cautious players or beginners looking to understand how betting platforms work.
Free Spins
Free spins are an extremely common type of bonus for sites that offer a range of online slot games. They work by allowing players to receive a set number of spins on a specific game or range of games. They often form part of casino welcome packages and are also commonly available for existing players as part of regular promotions. Players, for example, could unlock 10 free spins when betting £5 or more on a particular event.
When using the free spins, any resulting winnings can come with a wagering requirement, but they often do not. Another thing to note is that typically, the free spin value will be the minimum bet value the slot game accepts, usually £0.10. So, if you see a site offering 100 free spins, this will very likely mean you are getting £10 worth of spins.
Loyalty Offers and VIP Programs
Some bookmakers hope that the quality of their offering is enough for players to regularly use their platform. Others go out of their way to reward regular customers by running loyalty offers and/or VIP programs. Such schemes are designed to give loyal players rewards for their repeated business, almost as a token of appreciation.
These kinds of schemes work in a variety of ways. Some offer ‘missions’ that players can complete to unlock certain bonuses. Others will give players rewards if they bet a certain amount during a qualifying window. There are also invitation-only VIP schemes, usually reserved for the biggest-spending players.
Even outside of formal schemes, we find that more active players are more likely to receive tailored bonuses from bookmakers. Some sites are even known to give regular players a small reward if they politely request one via live chat.
Cashback
When talking about ‘cashback’ at online betting sites, this can refer to two things. Most likely, when you see ‘cashback’, this refers to a type of promotion that allows players to claw back some of their losses. How they work is that a bookmaker will say that they will refund x% of net losses during a fixed period. A standard cashback amount is 5% or 10% and can apply to sports and esports bets or casino losses. Players may receive cashback as a bonus or as cash added to their account balance.
The other type of ‘cashback’ offer is an insurance policy on a particular bet. More often, you will see these called ‘money back’ offers. An example of this is ‘money back if your horse finishes second’. In this example, a customer would get their stake back if the horse they bet on to win ends up as the runner-up. Such promotions can provide a real level of protection when betting.
Price Boosts and Boosted Odds
Price boosts, also called odds boosts, enhance the odds of a particular selection, giving players the chance to win more money than normal. Such price increases tend to be fairly modest, so a selection that was previously at 6/1 might find itself at 7/1 following the boost. Nevertheless, they often mean you end up getting a top price on that particular market.
Bookmakers will usually boost odds on more popular sporting events, on markets selected by them. Selected markets can include regular options, but bookies will often provide price boosts on special or combined selections. This could mean boosting the price on two horses to win, or three football teams to win. Some football betting sites, however, run promotions enabling players to boost odds on a bet of their choice.
Finally, be aware that for some welcome offers, a bookmaker may run a massively enhanced odds deal. This can see them offer 50/1 on a selection that is trading at 1/1. In such cases, players are usually limited to a £1 bet.
Profit Boost
Profit boost offers increase your net winnings on a successful bet by a set percentage. Unlike price boosts that raise the odds, profit boosts apply a multiplier to your return. For example, if you win £50 on a bet and the boost is 20%, you will receive an extra £10, making the total payout £60. Note that the stake amount is not boosted, only the winnings.
The most common form of profit boost is an acca boost. With this, a bookie will boost your returns as long as you have enough qualifying selections in your acca. Often, the more selections you have, the bigger the percentage boost. Some bookmakers may also provide boosts on successful bet builder bets.
Reload Offers
Reload offers are bonuses available to existing customers who make a fresh deposit. More commonly found at casinos, but also available at sportsbooks, they help to encourage ongoing activity. A classic reload offer is a deposit bonus; for example, you can get 25% of your deposit back as a bonus when you deposit £20+.
With these offers, the idea is that you can keep on reloading. This means they are repeatable offers, something players can claim every week, month, or perhaps every day. You just need to make sure you meet the deposit criteria and any other qualification criteria that exist.
Be aware that it is normal for reload bonuses to come with wagering requirements, so check the small print before taking part.
Best Odds Guaranteed
Best Odds Guaranteed (BOG) is common among horse racing betting offers and sometimes greyhound racing. This means that if you place a successful win or each-way bet and the starting price (SP) is higher than the odds you took, you will be paid out at a better price. For example, if you back a horse at 8/1 but the official starting price is 10/1, the bookmaker will pay you at 10/1. BOG ensures you always get good value on your horse racing bets.
BOG policies normally only cover UK and Irish races and bets placed on the day of the race (usually after 9/10 am). Be sure to read the terms to ensure your bets fall under the scope of the policy, as it is an excellent promotion for regular horse racing bettors.
Bonus Code Offers
Bonus code offers require you to enter a special code when signing up or depositing to unlock a promotion. These codes are often found on affiliate sites or the offer page at a bookmaker’s site. Normally, players enter the code on the registration form to claim a welcome bonus, or on the payment page when making a deposit.
Some sites will verify the code for you when you enter it to ensure it is valid. Others do not perform this check, so you will need to ensure the code is valid and that you have entered it correctly.
Most gambling websites do not require players to input a code to claim an offer. It is more common that players need to just need to ‘opt in’ before taking part. In such cases, all players need to do is simply tap/click ‘opt-in’ on the offer itself.
How to Choose a Betting Offer in the UK?
One thing to remember when betting online is that even the best bookmakers’ offers have terms and conditions attached to them. These rules can have a big impact on how good a bonus really is. Ideally, players should look for offers that provide clear and concise terms, which are easy to follow. The best betting offers UK firms provide give a balance between value, simplicity, and fairness.
Bonus Amount and Percentage
This is the most eye-catching part of any promotion and the first thing you will notice. A good offer gives a strong bonus amount, either a high fixed figure or a large percentage of your deposit. For example, a 100% match up to £50 means the bookmaker will match your deposit pound for pound, up to the £50 limit. Percentages and limits will vary between brands, but often the ‘bigger’ deals come with worse terms. If claiming a fixed figure promotion, e.g. £20 in free bets, there is no benefit to depositing over the minimum required amount.
Minimum Deposit Rules
It is common for betting offers to come with a minimum deposit requirement. This is the smallest amount you must add to your account to qualify. At UK bookmakers, this figure is usually between £5 and £20. It can sometimes be the smallest deposit the bookmaker accepts. Offers with low deposit thresholds are more beginner-friendly, but sometimes the higher ones come with better rewards.
Minimum Odds Rules
To unlock or use a bonus, many offers require your bets to meet or exceed the minimum odds. The minimum is not usually high, with a fairly standard policy being that it must be at least odds of 1/2. This condition is only in place to stop players from backing extreme favourites just to clear an offer easily. If placing a multiple/acca bet, this minimum odds requirement usually applies to every selection. There may also be a minimum odds for the total accumulator, for example, 3/1.
Wagering Requirements
Wagering requirements determine how many times you must bet the bonus before you can withdraw any winnings. A bonus with 10x wagering on £20 means you must place £200 worth of bets. Most wagering requirements only relate to the bonus amount, but sometimes it can be the combined deposit and bonus value. Bonuses with a 1x wagering requirement just mean you need to use the bonus, not that you need to wager the bonus winnings once.
Be aware that if wagering at a casino, not all games will contribute fully to the wagering requirements. Slots usually contribute 100% but things like table games can be lower.
Eligible Markets and/or Games
Not all bets or games count toward bonus terms. To claim a sports offer, you may need to place a bet on a specific event or a specific market. Alternatively, it may be that a bookmaker excludes select markets from a promotion, so you simply need to avoid those ones. For offers at the casino, you may need to play a specific game or choose from an approved list. Rules about eligible bets and games can apply when qualifying for a bonus, as well as when using the bonus itself.
Expiry Period
There are two types of expiry periods you need to be mindful of when betting online. The first is the expiry date of the offer itself. This is not an issue for ongoing deals, but it will apply to short-term promotions or those relating to a specific event. You need to ensure you qualify or opt in before it expires.
The other expiry period is the expiration of any bonus you receive. Some you may have for just three days after issue, others you might have for as long as 30 days. For bonuses with wagering terms, you must complete the requirement within this time.
Payment Method Restrictions
It is not unusual for bookmaker offers to restrict one or more payment methods. When exclusions apply, they tend to relate to methods like PaysafeCard, Skrill, Neteller and PayPal. If you use one of these, you may not qualify for the offer. Debit cards and bank transfers end up being the safest choice for most promotions, as they are rarely, if ever, on the exclusion list.
Exclusive for Mobile App or Desktop only
Most betting sites offers run across platforms, so desktop, mobile site and app. This is common practice as it gives customers a consistent and fair experience. Very occasionally, though, you may find a promotion limited to a particular platform. When these appear, they are more often mobile app-exclusive deals, rather than desktop exclusives. Bookmakers do this when they want to drive traffic specifically to their mobile applications. Usually, any such mobile-only promotion will apply to both the Android and iOS apps.
Bonus Exclusions
There are often general exclusions that limit who can claim a bonus or how it works. Generally, bookmakers will prevent you from redeeming an offer you are not eligible for, but this is not always the case, so it is important to double-check. Many more general exclusions tend to cover standard policies, such as not creating multiple accounts to claim an offer multiple times. These general exclusions apply to all promotions, so they are not something you need to read more than once.
Are UK Betting Offers Safe and Legal?
Betting offers UK are completely safe and legal, provided the site has an active licence issued by the UK Gambling Commission. For licensed brands, providing promotions is completely permitted under Gambling Commission regulations, although there are certain rules they must follow. For example, starting December 2025, companies will be unable to set wagering requirements more than 10x.
You may be able to find some tempting sports betting bonuses at unlicensed sites or international sites that have inferior gambling licences (for example, Curacao). However, we strongly recommend that UK players avoid such sites. Besides likely being restricted from using them (without a VPN), you will not have the same protections and security as you do with UK-licensed bookmakers.
To stay safe, stick to well-known UK brands you can trust. Not only will this help protect your money, but reliable names will also provide a more hassle-free experience when claiming sports betting bonuses. Technical issues that deny you a bonus you have qualified for are very uncommon. For the rare times something goes wrong, these companies have helpful customer support teams that can help 24/7.
FAQ
Which betting sites offer free bets?
Many UK betting sites offer free bets, including Bet365, Ladbrokes, Betfred, Betway and William Hill, just to name a few. As the most common type of offer at online sports betting sites, they are not hard to find.
Which betting sites offer the best welcome bonus?
When looking at the best betting bonuses for new customers, there is a lot of strong competition. Betfred, Coral, and Betway have some particularly generous offers for new players, but there are so many to choose from.
Do I need a bonus code to claim UK betting offers?
You may, but most betting bonuses do not require a code to activate. Some require you to ‘opt-in’ before taking part instead, so be sure to watch out for this.
Can I withdraw bonus money from UK betting sites?
Betting offers in the UK are no different from those in other regions when it comes to withdrawing bonuses. The practically universal rule is that you cannot withdraw any bonus money until you have completed the wagering requirements. Doing so will move the funds from your bonus balance into your main balance.
What happens if I don’t use my betting bonus on time?
Betting sites’ promotions tend to come with fixed expiration dates. If you fail to use the bonus and/or fulfil the wagering requirement within the time limit, you will simply lose the bonus and any associated winnings.

