Priced Up Bet Review 2026

In this review, we take a close look at the UK-licensed bookmaker Priced Up Bet, examining its sports and casino offerings, key features, payment options, and customer support. The site is still quite new, having launched in 2024, and it is yet to make a big impact in the market. It offers competitive odds and quick withdrawals, but has limited markets, minimal promotions, and few standout features. It will struggle to gain mainstream appeal as a result, but it could attract a few punters seeking a value-focused betting experience.

Is Priced Up Bet Right for You?

Priced Up Bet is best suited for players focused on value betting on the most popular sports and events. It offers consistent value but lacks the scope, features, and promotions found at larger UK bookmakers.

Priced Up Bet is great for:

• Punters seeking consistently strong odds.
• Players who want quick and hassle-free withdrawals.
• Those seeking great value boosted odds on horse racing.

Priced Up Bet may not be ideal if:

• Extensive sports coverage and numerous markets are key factors.
• You rely on live streaming across multiple sports.
• Generous welcome offers and ongoing promotions are important to you.

About Priced Up Bet UK

Established in 2024, Priced Up Bet has not been around for a long time. The site owners, Off Course Bookmakers Limited, do not own any other gambling sites, so Priced Up Bet is their only venture. Off Course Bookmakers have considerable experience in the industry, having been formed in 1986. They initially called themselves Eratin Limited but changed to their current name after a few months.

Priced Up Bet is an official partner of both West Bromwich Albion and Reading FC for the 2025/26 season.

Score breakdown

Welcome Bonus & Promotions

Priced Up Bet have a choice of two welcome offers for new customers. Neither is overly generous, but they still provide additional value that is worth taking advantage of. Customers cannot redeem both and must instead select their preferred Priced Up Bet welcome bonus.

Be aware that both offers are only valid when signing up through an affiliate partner (like ourselves).

Bet £40 Get £20 in Free Bets

The first Priced Up Bet sign up offer sees players earn £20 in free bets when they bet £40. To claim this offer, new players must enter the Priced Up Bet promo code ‘acca20’ on the registration page.

After completing registration, players need to place a £40+ bet at odds of evens (2.00) or greater on any selection. For an each-way bet, customers will need an £80+ stake. After doing this, Priced Up will credit you with 4 x £5 ACCA bets instantly. Each Priced Up free bet is for use on an accumulator bet with odds of at least 3/1.

Receiving four £5 free bets is a decent reward, but the minimum qualifying bet of £40 is much higher than usual for a sportsbook welcome offer.

Davey Hanson

Betting Sites Expert

I used the ACCA20 code when signing up, deposited £40 and placed the qualifying bet on Wrexham to win in the Championship at 2.00 odds to qualify. Once the bet settled, the first £5 Free Bet appeared in my account, followed by another each day. I used the Free Bets on four-selection Premier League and UCL accumulators, and the 24-hour expiry meant I had to use them fairly quickly. The promotion was straightforward, although the £40 qualifying stake is higher than some competing offers.

Wager £30 Get 90 FS on Big Bass Bonanza

If you are more into casino gaming than sports betting, this Priced Up Bet casino bonus is more likely to catch your attention. With this deal, customers can get 90 free spins on Big Bass Bonanza when they wager £30. To opt in, ‘bet30get90’ is the Priced Up Bet bonus code you need to enter during registration.

Enter the code, deposit at least £30 and spend £30 on any Pragmatic Play slot within 24 hours. Once you have done this, Priced Up will credit you with the 90 free spins within an hour. The free spins carry a 2x wagering requirement.

As far as casino-specific welcome bonuses go, this is a relatively weak offer compared to most. Players effectively receive just £9 in slot play for a £30 spend, and it’s uncommon for free spin winnings to have any wagering requirement, even one as low as 2x.

Promotions for Existing Customers

Priced Up Bet are not generous when it comes to their welcome offers, and the same applies to existing customer promotions.

For sportsbook deals, Priced Up only has its ‘Price Boosts’ page, where you can find extremely good odds, mainly on horse races. Prices on this page often feature market-leading value for popular selections. There are no regular promotions outside of this, but you may receive occasional special deals if you sign up to receive marketing materials.

How to Register at Priced Up Bet UK

Follow these steps to create a new account at Priced Up.

1. On the PricedUp website or app, select ‘Sign Up’ in the top right corner.
2. Enter your email address and an account password in the first two boxes.
3. If you wish to claim a welcome offer, enter the promo code (if not already there).
4. Click ‘Create Account’.
5. Add your personal details, including name, date of birth, phone number and address.
6. Choose your marketing preferences and select your account currency (GBP or EUR).
7. Select the ‘Agree & Join’ button at the bottom.

Once complete, your Priced Up Bet online account should be ready to go right away. Priced Up usually verifies accounts automatically, but some users may have their accounts temporarily suspended until they submit KYC documents.

Davey Hanson

Betting Sites Expert

Signing up to PricedUp was quick and straightforward. I entered my details, selected my preferences and had my account ready within a few minutes. Verification was automatic, so I didn’t need to upload any documents.

Account Verification

If you need to provide KYC documents, the process is straightforward. Firstly, you will need to supply proof of identity. This can be a copy of a passport, driving licence or national ID card. You also need proof of address. Accepted documents for this include a recent utility bill, government letter, or driving licence (if not used for proof of identity). After submitting, Priced Up Bet will normally review your documents within 24 hours.

Priced Up Bet login

Here is how you can log in to your Priced Up online account:

1. On the PricedUp app or website, select the ‘Login’ button.
2. Enter your registered email address.
3. Enter your account password. Click the eye icon if you want to see what you are typing.
4. Select the yellow ‘Login’ button underneath.

Should you forget your password, Priced Up provides a reset link. Just select ‘Forgot Password?’ on the login page and enter your registered email address.

Sports Coverage

Priced Up features more than 25 sports, along with a few non-sporting categories. At first glance, it looks like a broad selection, but the long list is a bit misleading. Several sports show no active events, and others only include a single market. For example, during our time on the site, there were no esports events at all. Table tennis was also missing, which is unusual for a UK bookmaker. Despite this, Priced Up manages to cover all major sports, providing odds on the top leagues and tournaments.

Football

Priced Up covers all the main football competitions, including the Premier League, Champions League, and top European leagues. They cover plenty more than this, too, should you wish to venture into less high-profile matches. There is usually a wide choice of markets, but finding the one you want can be a bit time-consuming.

In the ‘Players’ bets section, you will find a range of goalscorer options, but other player stats, like shots or fouls, only feature among many rows of the ‘All Markets’ list. There are so many options here, as every player and every threshold has its own row, e.g. Harry Kane shots on target 1+.

Cash Out is available on some football bets, but Priced Up does not indicate which ones. You can only be sure that you cannot use the feature on Bet Builder selections. Speaking of bet builders, these are widely available across top football matches but not for less popular fixtures.

Davey Hanson

Betting Sites Expert

I tested PricedUp’s pre-match football betting by placing a £10 single on a Premier League match. Finding the fixture was easy, although browsing through the many available markets took some time. I placed the bet without any issues, and the bet slip clearly showed my stake and potential return before confirming.

Horse Racing

Priced Up covers all UK and Irish races, along with a solid range of international meetings. However, fixtures and odds can be slow to appear, making it difficult to look beyond today’s action. Some international races can show SP odds even minutes before the off. Each horse includes a small overview, shown by clicking the bar chart icon. This reveals a summary of recent runs and a one-line written review.

There are very few betting markets, with win/each-way and forecast/tricast the only regular options. Live streaming is available for all UK and Irish races, plus some international action, however. The ‘Build a Racecard’ feature is also convenient as it lets you focus on specific races from multiple venues. Another nice touch is the daily Racing Tips channel that Priced Up sponsors, which users can access through the ‘Racing Tips’ link.

There is no ‘Best Odds Guaranteed’ promotion here, which you commonly find at UK bookmakers.

Davey Hanson

Betting Sites Expert

I tested PricedUp’s horse racing betting by placing a £5 each-way bet on a runner at Aintree. The race was easy to find, and the odds, racecard and live stream were all available from the same page. The limited number of markets was noticeable, but placing the bet was quick and straightforward.

Tennis

Priced Up covers most ATP and WTA tournaments, including Challenger Tour events, but there’s no coverage of ITF matches. While the main competitions are not hard to find, the range of markets is very limited. Even for high-profile matches, options extend no further than match winner, set betting, and first set winner. This makes the tennis section feel quite bare compared to most other UK bookmakers. On the plus side, Priced Up offers outright betting on smaller tournaments, not just Grand Slams, which adds a bit more variety for regular tennis punters. Live streaming is not available for tennis events.

Other Sports

Priced Up covers a mix of popular sports such as rugby, golf, boxing, and snooker. Both rugby union and league are available, including major international events, but the range of betting markets is once again small. Boxing coverage is somewhat stronger, with options like round betting, grouped round betting, and method of victory commonly offered.

Golf coverage is fine, featuring outright tournament and pairings markets, but often little else. It is a similar situation in snooker as Priced Up will cover all main events with good odds, but not provide a wide selection of markets.

Betting Markets & Odds

For a few sports, Priced Up offers a decent range of betting markets. Major fixtures in football and basketball provide multiple ways to bet, allowing for a more varied experience. However, in other sports, options are often limited to basic “to win” bets. Surprisingly, popular sports like tennis and horse racing have relatively few markets, even though these events typically generate a wider selection on most UK bookmakers.

Priced Up Bet Odds Analysis – Tested Payout Percentages

When it comes to odds, Priced Up performs very well. Most sports sit between 93% and 95% in payout value, which is as good as the leading UK bookmakers in this area. Standard horse racing prices can be closer to the industry average, but you can find excellent value through the Odds Boosts page.

Just be cautious with boosts on sports other than horse racing and football, as they don’t always offer better value. For example, Australia had a “boosted” price of 8/13 to win the Ashes, compared to their regular 4/6 odds found on the cricket page.

Key Betting Features

Priced Up is not bursting with special tools, but it does include a few useful options for regular bettors. The main features are Bet Builder, live streaming, and Cash Out. Bet Builder allows you to combine selections within the same match, while live streaming enables you to watch the action using your Priced Up account. Finally, cash out enables players to settle a bet early, guaranteeing a smaller but certain return.

Bet Builder

The Bet Builder tool on Priced Up is only available for football, and even then, only for the most popular matches. When active, it includes a fair range of options such as total goals, half-time betting, and handicaps. However, player-specific selections are fewer, often restricted to goal or card markets. Nevertheless, it is a useful feature for casual football betting, though the lack of broader coverage reduces its overall appeal a little.

Live Streaming

At Priced Up, the only live streams available are for horse racing and greyhound racing. All UK and Irish horse racing is available to watch live, plus a good selection of international races. Greyhound streams are more inconsistent, with only some UK meetings coming with the service. There are no live streams for other sports such as football, tennis, or cricket. This makes the feature quite narrow in scope compared to many larger UK bookmakers.

Cash Out

Priced Up provides a cash out feature on selected markets and events, but its availability is not guaranteed. The site does not clearly indicate which markets are eligible, so you cannot be certain when placing a bet. Cash out is unavailable on Bet Builder selections, limiting flexibility for football betting. While useful when it works, the inconsistent availability makes it less reliable than many other UK bookmakers.

How to Place a Bet at Priced Up Bet

Placing bets at PricedUp is simple. Just follow these steps:

1. Log in to your account and deposit funds if required.
2. Browse the list of events using the menus or search bar.
3. On an event you want to bet on, select it to reveal market options.
4. Select the odds of the event you want to add to your betslip.
5. Add more selections if you want to place a multiple bet.
6. Add your stake to the relevant line of your betslip.
7. Select ‘Place Bet’ to confirm the wager.

Priced Up supports system bets when making multiple selections, if you are the type of punter who enjoys placing multiple betting line wagers.

Live Betting

Priced Up offers live betting on major sports such as football, tennis and basketball, but the number of events covered is relatively low. Minor sports and less popular matches are rarely available to bet on in-play. Additionally, the platform only provides basic in-play functionality, with no live streaming and very limited match trackers or live stats.

Navigating the in-play page is not the smoothest. When within an event, the platform’s back button takes you to the event’s page, not the in-play landing page. Because of this, you need to rely on your browser’s back button to return to where you were.

The user interface is responsive enough on desktop and mobile, making it possible to place bets quickly. The main redeeming feature of in-play betting is that odds remain competitive across markets.

Priced Up Bet Casino

Priced Up Bet Casino offers a mix of slots, table games, and speciality options, backed by almost 20 game providers. This is a large number but a rather misleading one, as many are smaller developers providing fewer than five games each to the library. Even so, there are still hundreds of games. Slots feature the widest choice, including standard options as well as Megaways and Drops and Wins titles. There is a fair selection of jackpot slots too, though all share the same prize pot rather than offering a mix of jackpots.

Table games include classics such as blackjack and roulette, with a modest number of variations for both. There are a few table game options outside of these two famous games, though. Moving away from traditional games, Priced Up offers a few crash games and lots of slingo options. Overall, the casino is serviceable but unlikely to satisfy players seeking extensive variety or top-tier titles.

Live Casino Games

Priced Up offers a live casino powered solely by Pragmatic Play. While this is a highly reputable provider, having just one provider means the live casino is quite small. Still, Pragmatic Play alone manages to offer a solid selection of live table games, including blackjack, roulette, and baccarat, along with a few options for poker, andar bahar, dragon tiger, and sic bo. The live casino also includes popular game show titles such as Sweet Bonanza, CandyLand, and Mega Wheel, providing a good variety beyond traditional tables. Betting limits cater to both casual players and high-stakes bettors.

Be mindful that Priced Up features many non-live games listed within the live casino section, including several slots and table games.

Priced Up Bet Bingo

Priced Up has recently launched a dedicated bingo page, offering a variety of ways to play. The bingo platform supports a wide range of budgets, making it accessible for casual players as well as more regular gamblers. It is a nice addition to the site and provides bingo fans with an engaging experience.

As well as plenty of bingo options, Priced Up includes many non-live slingo games. These combine elements of slots and bingo, offering extra variety and entertainment.

Mobile App & Desktop Experience

Priced Up offers mobile apps for both iOS and Android, alongside a fully functional desktop site. All support the search bar, which can make finding specific events easier, although it is not the most sophisticated tool. Navigation within specific events can feel cumbersome due to the limited number – or even absence – of market categories.

Priced Up Bet Mobile App

Priced Up offers mobile apps for both Android and iOS via the Play Store and App Store, though adoption is currently very low. The Android app has yet to reach 10,000 downloads and has earned a 2.8 rating. The iOS app also has a rating of 2.8 stars, reflecting a small user base since the brand launched in 2024. It has also seen minimal updates, with just three since August 2024.

This perhaps paints an overly negative picture of the apps, though, which perform fairly well overall. You can experience a little lag here and there, but generally, they are responsive, and the layout is user-friendly. Players can also access bet builders, live streaming, and promotional push notifications through the apps.

Davey Hanson

Betting Sites Expert

I tested the PricedUp app on my iPhone and found it generally responsive and easy to navigate. There was some occasional lag, but finding football markets and placing bets was straightforward. I also liked having Bet Builder, live streaming and promotional notifications available within the app.

Desktop Platform

The Priced Up desktop site is clean and lightweight, but not without some issues. We experienced a problem with some of the top menu links temporarily disappearing, specifically ‘Racing Tips’ and ‘Price Boosts’. Price movements are highlighted with colour: drifting prices in red and shortening prices in blue, but the colour only appears for a split second, making it easy to miss.

As for the positives, the menus are well organised, and the ‘Build a Racecard’ tool for horse racing can be useful. Being able to sort events by day also helps with navigation. Compared to mobile, the desktop version provides a better overview and less scrolling, as you can see a lot more information at once.

Priced Up Bet Deposits and Withdrawals

Priced Up supports deposits and withdrawals via debit card and bank transfer, and, unusually, players can also pay by cheque. This is the full range of payment options available. The minimum deposits and withdrawals are £10, and there is no fixed maximum withdrawal. However, amounts over £10,000 may require additional processing arrangements. Players can pay in GBP or EUR, depending on how their account is set up.

How to Make a Deposit

Here is how players can add money to their Priced Up account:

1. Head to the ‘Top Up’ section in your profile.
2. Select your preferred payment method.
3. Enter the amount you wish to deposit.
4. If paying by card, add your card details.
5. Double-check your request and submit to confirm.

By using PricedUp online to deposit, your funds will appear in your account immediately.

How To Make a Withdrawal

To take money out of your account, follow these steps.

1. Log in to your account.
2. Open the account menu and select ‘Withdraw’.
3. Choose your preferred payment option.
4. Input the amount you wish to withdraw.
5. Confirm the withdrawal.

Debit card withdrawals can take up to five working days, but it rarely takes this long. In most instances, you will get the payment within a few hours.

Davey Hanson

Betting Sites Expert

After placing bets for a few weeks I withdrew £75 to the debit card I used to make my deposit. The process was straightforward, and as my account was already verified, the request was approved within a few hours. The money reached my bank account the following day.

Customer Support

Priced Up has a brief self-help section, an FAQ page with answers to a small number of queries. This page includes a link to “Trader Chat”, which is otherwise hard to find. Through this link, you can speak directly to a customer service representative. The only other contact method if you have an issue is email: customerservice@pricedup.bet.

Overall, the level of customer support is decent, albeit a bit inconsistent. While Priced Up handle many queries quickly, other times it can be slow to get a response.

Davey Hanson

Betting Sites Expert

I tested PricedUp’s live chat with a question about a football bet. Finding the chat was slightly awkward as it is tucked away in the FAQ section, but once I reached an agent, they replied within a few minutes and gave me a clear answer. I also sent a follow-up email and received a response later that day. Overall, the support was helpful once I found it.

Security, Licensing & Fairness

Priced Up holds a UK Gambling Commission licence, ensuring it meets regulatory standards. The site uses SSL encryption to protect personal and financial information. Privacy and security are taken seriously, with the platform fully complying with the UK Data Protection Act and GDPR. They do not share customer personal information with third parties unless required by law.

However, customer funds are classed as unprotected as per the Gambling Commission’s classification. This means that if the company becomes insolvent, any money in your account would be treated as part of the company’s assets. Due to this, it is wise to always keep a low balance in your Priced Up account as a precaution.

Priced Up Bet Reputation Among Users

Priced Up has a Trustpilot rating of 2.0 from over 100 reviews, with around 75% giving a one-star score. Low scores are common for bookmakers, often reflecting frustration over account restrictions or perceived unfairness. However, at Priced Up, many complaints focus on different things. There are several mentions of issues with customer support, limited market choice, lack of bonuses, and website usability. Positive feedback, meanwhile, mainly highlights consistently fast and trouble-free withdrawals.

Responsible Gambling Tools

Priced Up provides standard responsible gambling tools, including deposit limits, self-exclusion, and play breaks. Users can also set rolling net deposit limits over 1, 7, or 30 days, helping to ensure losses stay within a budget they can afford. This is a particularly useful tool and not one that all bookmakers offer. The platform is affiliated with GamStop, allowing players to self-exclude across multiple UK betting sites, not just Priced Up.

As part of standard policy, Priced Up may request proof of funds to confirm affordability and the source of money used for gambling.

Priced Up Bet vs Competitors

Priced Up does not perform as strongly as leading UK bookmakers such as Bet365 or Ladbrokes in most areas. These brands cover far more sports and markets, both pre-match and in-play, and provide live streaming and bet builders for a wider range of events. Promotions are also more generous, with examples like Ladbrokes offering new customers £30 in free bets for a £5 stake. Finally, big names tend to have slicker websites and more innovative mobile apps.

The only real area where Priced Up stands out is odds, which are consistently competitive across most sports. Even the big names struggle to match the payout rates that Priced Up provides.

Swipe to compare bookmakers

Min deposit	£10	£5	£5	£5
Football RTP	~92.5%	~94.1%	~93.6%	~95.4%
Best Odds Guaranteed	No	From 8am	From 9am	From 8am
Bet Builder sports	Football	Football, Horse racing	Football, Basketball, Rugby, Tennis, NFL	Football, Tennis, Basketball, Rugby, Cricket, Horse Racing, 12+
Early payout	No	Football	Football	Football, Basketball
Live streaming	Good	Good	Good	Very Good
Mobile app (iOS)	2.8 ★	4.7 ★	4.7 ★	4.8 ★
Live chat	24/7 (hidden)	24/7 (hidden)	24/7 (easy to find)	24/7 (easy to find)
Loyalty programme	None	Ladbucks	None	None
Our rating	4.2/5	4.6/5	4.5/5	4.8/5
Review	—	Ladbrokes review	BetVictor review	bet365 review

Key Takeaways

There are many excellent betting sites in the UK, but Priced Up Bet is not among the top options. Its main strengths are very competitive odds, both pre-market and in-play, plus quick, hassle-free withdrawals. Beyond this, however, the platform lacks depth, variety, and standout features compared to other UK bookmakers.

FAQ