Is Betano Right for You?
As far as betting platforms go, Betano is rather beginner-friendly. It has an easy-to-use platform featuring a handy search tool, great customer support and solid responsible gambling options. However, it still offers appeal to more experienced bettors, though. This is thanks to its quality bet builders, excellent casino options, particularly in the live casino, and a wide selection of betting markets.
However, players who prioritise frequent existing customer promotions or extensive live streaming might find other brands more suitable. Stronger options also exist for punters who regularly bet on horse racing.
Betano is great for:
- Beginners who want to be able to place bets without hassle.
- Bettors who enjoy building custom bets on football and other sports.
- Customers looking for a decent sign-up bonus.
- Live casino fans who want access to immersive and varied games.
- Players who prefer a clean, easy-to-navigate betting interface.
Betano may not be ideal if:
- You want the option to pay using a wide variety of methods.
- You enjoy watching sports live while placing in-play bets.
- You want a regular supply of varied promotions across sports.
About Betano UK
Betano is a brand established by the Greek company Kaizen Gaming in 2016. Since its inception, it has operated in several European nations but never previously in the UK. This changed in 2024 when the company collaborated with BV Group (the owners of BetVictor) to bring Betano to the UK.
Despite being very new to the UK market, Betano hope that the experience of the BV Group will enable them to compete. This is not BV Group’s only site with such an arrangement, as they also facilitated Parimatch’s entry to the UK market.
Betano are an official global sponsor of the UEFA Europa League and UEFA Conference League, having signed a three-year deal starting in 2024/25. They are also the front-of-shirt sponsors of Premier League outfit Aston Villa.
Welcome Bonus & Promotions
Betano run three exciting welcome bonuses for brand new players. The process is the same for all: create your account, opt in to the offer and then deposit £10+. Ensure you do not place any bets before you have manually opted into the welcome bonus you want. There is no Betano bonus code for any of the promotions.
Here is how each standard welcome offer works after you have placed your first £10+ deposit. Be aware that sometimes Betano run shorter-term promotions with even more generous rewards.
Betano Welcome Offer – Bet £10 Get £30

For this Betano sign up offer, new customers need to bet £10 on any football market with odds of at least evens (1/1). Players must place this bet within three days of registering. As soon as the bet settles, Betano will issue your account with:
- £10 Free Bet – Any double, treble or higher;
- £10 Free Bet – Any correct score market;
- £10 Free Bet – Any football market.
Bettors can use each free bet in full or break up the value across multiple bets. However, each free bet expires 14 days after issue.
18+ | Opt in, deposit and bet £10 on any football (odds 1/1+) within 3 days of sign up. Get 3x£10 Free Bets for set football markets. Bonuses expire in 14 days. T&Cs apply. | gambleaware.org | Play Responsibly | #Ad
Betano Casino New Customer Offer – Get up to £40

Moving over to the final Betano sign up offer, this one is perfect for casino fans. Players must wager £10 on any of the six eligible Fishin’ Frenzy games within 10 days of creating their account. After this, they will receive a £20 slot bonus on Fishin’ Frenzy The Big Catch 2.
Players can repeat these steps (including the £10+ deposit) to claim the second £20 bonus, which is also for use on Fishin’ Frenzy The Big Catch 2. Each £20 bonus comes with a 40x wagering requirement and has a maximum withdrawable win of £500.
18+ | Opt in, deposit & wager £10 on selected slots. Get a £20 Slots bonus on Fishin' Frenzy The Big Catch 2, 40x wagering, max redeem £500, 30-day expiry. Claim offer max x2 in 10 days of sign up for a max of £40 in Bonuses. T&Cs apply. | gambleaware.org | Play Responsibly | #Ad
Promotions for Existing Customers
Betano run a free Premier Predictions game that involves users guessing the scores of four selected fixtures. The top prize is £300 in free bets and there are consolation prizes for getting two (£2 free bet) or three (£150 free bet) correct. Another sports promotion is their ‘Sports Team’. For this, if players place 4 x £10 bets during the week, they can get a spin on the free bet wheel. Prizes on the wheel range from £0.50 free bet to £50 free bet.
For casino promotions, Betano sometimes runs a £20,000 raffle. Customers earn one entry for the raffle for every £10 they wager on qualifying slots. There is also the Casino Crew, which sees players collect free spins each week depending on how much they spend on slots (minimum £40).
This covers the main offers at Betano. However, it is worth adding that they have the industry standard ‘best odds guaranteed’ on horse racing. They also consider their ‘2UP payout’ market to be an offer, but it is not a genuine promotion, given that you must accept lower odds to qualify.
How to Register at Betano UK
Follow these simple steps to create an account at Betano UK:
- Head to the Betano UK website and select the ‘Sign Up’ button at the top.
- Complete the personal details section – your gender, name, date of birth and mobile number.
- Next, enter your home address.
- On the final page, enter your email address and create an account password.
- You will also need to agree to the site’s terms and select your marketing preferences.
- Select the ‘Submit’ button underneath.
After submitting your details, Betano will attempt to verify the information you have provided. For most new UK players, they will manage this successfully. Moreover, at the point of registration, you can set deposit limits something we highly recommend.
Account Verification
If Betano are unable to verify your details upon registration, do not worry. To sort it, all you need to do is provide proof of address and proof of identity. You can do this by sending a copy of each via email or live chat. This is a standard procedure and part of Betano’s KYC license requirements.
Accepted proof of identity includes documents like a passport, driving licence or national ID card. There are many accepted proof of address options, including a recent utility bill, bank letter or government letter.
Betano processes verification documents in under two hours in most cases, but it can take up to 24 hours. However, to avoid delays, ensure all images are clear and show the full document.
Betano login

Here is how UK players can access their Betano online betting account:
- Select ‘Log In’ at the top of the Betano website or mobile app.
- Enter your account number or email address.
- Enter your account password underneath.
- Hit the ‘Log In’ button.
If you cannot remember your password, there is a reset link at the bottom of the login page. Just click ‘Forgot password’ then enter your email address. Betano will then send you a link allowing you to reset your password.
Sports Coverage
Betano covers a wide range of sports, so no matter what your favourites are, you will surely find them here. Their A-Z list includes around 30 different sporting options, starting from American Football and going all the way down to Winter Sports. Rather than looking at all the many options, here we will focus on the most popular sports Betano has to offer.

Football
Football is right at the heart of Betano’s sportsbook. The site goes out of its way to cater to fans of the beautiful game, offering odds on leagues and competitions from almost every corner of the world. You will, of course, find major competitions like the Premier League, Champions League, and World Cup. However, Betano also covers plenty of smaller and regional events too.
Bet builders are widely supported, even for low-profile fixtures, giving you freedom to create your own combinations. For top matches, Betano rolls out its ‘1 Up’ and ‘2 Up’ early payout deals. With these, you can accept shorter odds for the security of an early win if your team gets ahead. Daily football boosts are another highlight, with enhanced prices available across a wide mix of games and bet types.
Horse Racing
Betano serves horse racing fans reasonably well, but there is room for improvement. They offer full coverage of UK and Irish meetings, complete with live streaming and a best odds guarantee. Races include detailed Timeform previews and star ratings for each runner, providing quick and useful insight into the field.
Betano’s “lengthen your odds” function for each horse gives punters a fun way to increase potential payouts. However, market options outside of this are usually very limited, which is a bit of a disappointment. Moreover, international coverage is also lacking. While you will find odds for some overseas action across the likes of the USA and New Zealand, you can get much more global coverage at other sites.
Tennis
Tennis betting at Betano is both broad and reliable, with markets available on ATP, WTA, and ITF matches across the globe. Odds are typically competitive, and there’s a consistent range of markets such as handicaps, set betting, total games, and “first to” markets.
The only drawback is the absence of live tennis streaming, something which is quite common among the big-name UK bookmakers. Even without this though, Betano’s market coverage and pricing are strong enough to make it a solid choice for tennis bettors.
Cricket
Cricket fans will find plenty to enjoy at Betano. The site covers everything from Test matches and The Ashes to Twenty20 leagues like the IPL. Pre-match betting options are varied, including player markets such as top batter, top bowler, runs over/under, total boundaries, and runs within specific overs.
The strong selection continues in-play, where live betting is supported by detailed stats and modern match trackers. These tools make it easier to follow the action and adjust bets as games progress. The only small criticism is that the layout of pre-markets can feel a bit untidy when looking at ‘all markets’ for major events.
Greyhounds
Betano covers all UK greyhound races, along with lots of international action from Australia and New Zealand. While this gives punters plenty of daily options, there is no such choice when it comes to markets, as Betano only supports win/each way bets. Odds also tend to appear late, with some races still showing “SP” as the price until minutes before the start. However, on the plus side, Betano offers fast settlements and reliable live streaming. Customers can stream most greyhound races for free, though a few require a minimum £1 bet to watch.
eSports
Betano’s eSports section is fully respectable despite not being a big priority for them. They cover all major fixtures from Counter-Strike, DOTA 2, League of Legends and Valorant, plus a constant feed of events. Live odds are available on all the biggest games, and most fixtures include a range of markets that allow for different betting strategies. The only real limitation is that Betano do not provide odds on as many different video games as some other UK bookies.
Other Sports
Betano’s variety extends far beyond the headline sports. Rugby union and rugby league both receive full coverage, with markets on top competitions like the Six Nations and Super League. Golf fans can bet on tournaments from all over the world, with special markets on winners, placings, and group betting.
Boxing also gets thorough attention, which is not always the case at bookmakers. Betano prices up a wide range of fights, from big pay-per-view showdowns to smaller cards that often go unnoticed elsewhere. Snooker coverage is another area Betano handles well, and there’s a decent range of niche sports too, including futsal, netball, and badminton.
Betting Markets & Odds
While a few sports at Betano, such as horse and greyhound racing, could benefit from a wider selection of markets, most events offer a solid variety for bettors. Across most sports, Betano ensures you have plenty of ways to tailor your bets. Whether you are after player-specific markets, totals for points or goals, handicaps, half/period betting, or more niche options, you will find them here. Betano do not ignore outright bets either, and they also have a small selection of horse racing ante post options.
In terms of odds, Betano sits around the typical level for an online bookmaker. Some sports and events, tennis being one example, tend to offer slightly better prices than others. Generally, though, payout rates fall between 91% and 95%, giving players fair value without reaching the very top of the market.
Key Betting Features
In this section, we will assess the betting features Betano offers its customers. Most of these are ones you will commonly find elsewhere, but they often differ in quality and/or availability. In an effort to stand out from the crowd, Betano also has a ‘Lucky Dip’ feature. This is something very few other bookmakers offer. It may appeal to players who want to leave some of their betting down to pure luck. However, that is not something we advise, unless you stick to very small stakes.
Bet Builder
Bet Builder is a key feature at Betano. It is most commonly available for football but it’s not limited to just that. The tool is now available for other major competitions, including NFL and NHL fixtures. For high-profile games, Betano packs the Bet Builder with a wide range of markets, including great player-specific options. In football, this can include goals, shots, assists, fouls, tackles, and cards.
What further sets Betano apart is the ability to link multiple bet builders into a single wager, even across sports.
Live Streaming
Betano offers live streaming for certain events, though coverage is much less extensive than that of some bookmakers. Horse racing and greyhound racing are well served, with nearly all UK and international meetings available to watch. A small number of streams may require a minimum £1 bet. However, others just require an active balance. For other sports, live streams are more limited. Some table tennis and eSports action may feature a broadcast, but there is usually little outside of this.
Cash Out
Betano supports full cash out across many markets, giving players the option to settle bets early based on live odds. This can be particularly useful for managing risk or locking in partial profits. Markets eligible for cash out are clearly marked with a cash-out symbol, though you generally cannot use the feature until the event has started.
Lucky Dip
The Lucky Dip feature adds a playful, random element to your betting experience at Betano. It provides a fixed-odds price (for example 10/1) on a given market for an upcoming event. This could be a golf tournament or horse race winner. Players choose a stake, and the system randomly assigns one of the potential outcomes (an outcome being a player, horse, scoreline etc.). Through this, you can end up with a big favourite at a huge price, or skinny odds on an unfancied outsider.
How to Place a Bet at Betano

Placing a wager at Betano is quick and straightforward. Here is how to do it:
- Use the search bar or menus to find the event you want to bet on.
- Select the event to open its full list of markets.
- Browse or filter the market categories to locate your preferred bet.
- Tap the odds for your chosen selection to add it to your bet slip.
- Add more selections if you want to create a multiple or accumulator bet.
- Enter your stake. If you wish to use bonus funds, make sure you select this slider.
- Click ‘Place Bet’ to confirm.
Betano will process your bet instantly after you confirm, and you can view it from the ‘My Bets’ section. Note that even if you place a cash-out-eligible bet, you may be unable to cash it out immediately. So, if you did place a bet in error, you will need to speak to customer support.
Live Betting

Live betting at Betano is well designed, even if live streaming options are limited. The in-play interface is clean and easy to navigate, making it simple to switch between markets and place bets quickly. Many live events come with helpful statistics and match trackers, giving players useful insights to inform their wagers.
The range of in-play markets is solid and often includes options that relate to upcoming points, goals, or segments of the game. Betano has also integrated features like cash out, odds boosts, and Bet Builder directly into the live betting section. This ensures users can take advantage of these tools without leaving the in-play experience.
Betano Casino
The Betano Casino is powered by more than 15 game developers, giving plenty of variety for players. There are plenty of big names among them, too you will find games from the likes of Play’n Go, NetEnt and Red Tiger. With hundreds of slot titles on offer, the main challenge is choosing the right game. Betano makes this easier with helpful filters, allowing users to sort by theme, such as Animals, Wild West or Horror, or by features or volatility.

Slots offer the broadest selection, but there is a lot beyond them. Table games such as roulette, blackjack, baccarat, poker, and craps are all available, often in multiple variations. The ‘Arcade’ section adds extra variety with scratchcards and crash games on offer. Players can mark their favourite games with the heart icon for quick access. Those with an ‘i’ button also come with a useful game summary.
Live Casino Games

Live casino fans will find plenty to enjoy at Betano. The platform partners with six major live casino providers, including Playtech, Pragmatic Play, Ezugi, and Evolution. These names are renowned for delivering a high-quality, reliable and immersive gaming experience. With such a lineup, players have a wide array of choices at their fingertips.
There is a strong focus on classic table games such as blackjack, roulette, baccarat, and poker. They all come in their traditional formats, but plenty of modern variations exist, too. In addition, Betano features a range of popular game shows and lottery options, which often prove high in entertainment. There are tables and games for every budget, as many accept bets from as little as £0.10.
Mobile App & Desktop Experience
Players can access Betano through the desktop site, mobile site or mobile app. The iOS app is available on the App Store, and the Android app is available on the Google Play Store. No matter which option you choose, the experience is very similar as Betano maintains a consistent platform and the same features across devices.
Betano Mobile App

The two Betano mobile apps score very differently. The iOS app has an impressive 4.8-star rating, while the Android app has just 2.9 stars on the Play Store. The reason for the difference is partly that the Android app has so few reviews, meaning a few complaints have brought the score right down.
Additionally, it seems like the Android app began with some teething problems. It is not the finished article just yet (to log in, for example, it takes you out of the Betano app to a web browser), but it provides a smooth and intuitive experience. Throughout the app, the layout is sensible, and the app also has an excellent search feature that extends to the casino and sportsbook.
Desktop Platform

Betano’s desktop platform offers a clean, intuitive layout that makes navigation simple for both new and experienced bettors. The homepage features top events, enhanced prices, plus quick links to the most popular sports. Although it is easy to navigate using the menu links, the excellent search tool is often the quickest method. Using this, customers can quickly find all relevant results for players, teams or competitions.
Compared to mobile, the desktop version benefits from a larger display, which makes it better when live streaming. The portability of the mobile app makes it a more popular choice overall, though. You can also sometimes find larger new customer bonuses via the app.
Betano Deposits and Withdrawals
Betano supports a handful of convenient deposit options, including Visa and MasterCard debit cards, as well as Google Pay and Apple Pay. For the latter two, you may need to make the payment through a support device. Deposits start from £5, and maximum payments vary depending on the method selected.
The same methods are available for withdrawals, but you also have the option of a bank transfer. Withdrawals also carry a minimum limit of £5. Where possible, players need to withdraw funds using the same method they used to deposit. Overall, there are not as many options for deposits and withdrawals as you will find at the best betting sites.
How to Make a Deposit
Here is how you can easily add funds to your Betano account:
- Open your account menu and choose ‘Deposit’.
- Pick the payment method you want to use.
- For debit card payments, enter your card details.
- Specify the amount you wish to deposit.
- Confirm the transaction.
Funds should then be available in your account instantly, allowing you to start betting or playing right away.
How to Make a Withdrawal
Withdrawing money from your Betano account is quick and straightforward. Just follow these steps:
- Open your account menu and select ‘Withdraw’.
- Pick from the available withdrawal methods.
- Enter the amount you want to cash out.
- Click the ‘Withdraw’ button to complete the request.
Betano processes most withdrawal requests within 24 hours. Customers often receive Google Pay or Apple Pay withdrawals within a couple of hours. Debit cards can sometimes match this speed, but it partly depends on your bank.
Customer Support
Betano provides a comprehensive Help Centre with hundreds of articles covering common questions and issues. Some of the guidance here is useful, but if it does not answer your question, you can seek direct assistance.
For immediate help, you can reach Betano’s customer support via email (help@betano.co.uk) or live chat. To start a live chat, click ‘Contact Us’ and select ‘Message Us’. Advisors are professional, knowledgeable, and quick to respond. Long wait times are rare, so contacting support is rarely a frustrating experience.
Security, Licensing & Fairness
Betano operates under licences from both the UK Gambling Commission and the Government of Gibraltar. The platform uses SSL encryption to protect user data and transactions, and independent agencies like eCOGRA regularly verify the fairness of games. If you select the ‘Fairness’ link at the bottom of the site, you can see the independently verified payout percentage reports. Betano’s parent company, BV Gaming, publishes these reports monthly.
The site also includes enhanced security measures, such as two-factor authentication (2FA). Setting this up is a great way to prevent unauthorised access to your account. As an extra safety measure, Betano also recommends logging out of every session.
Evaluation of Betano’s Reputation by Real Users
Betano UK (rather than Betano.com) boasts extremely good feedback from real users. On Trustpilot, it has an average rating of 4.4 stars from over 300 users, putting it firmly in the ‘excellent’ category. This is a particularly high score for an online betting brand, largely thanks to their proactive approach.
Betano customer support ask users if they would be willing to leave a review after speaking with them. Given the high quality of their customer service, this results in plenty of positive feedback. It’s not the only reason, though many users also praise the brand for being easy to use and having fast withdrawals.
Among the negative reviews, some players mention issues with bonus claims and unexpected account closures or restrictions.
Responsible Gambling Tools
Every Betano UK account includes access to a Safer Gambling area, where players can find tools designed to help manage their betting activity. Available options include deposit limits (daily, weekly, or monthly), session time alerts, time-outs, and product restrictions. The latter allows players to block access to specific products, such as casino games.
For anyone needing a longer break, Betano also supports self-exclusion, which can be set for periods ranging from six months to five years. Players can also register with GAMSTOP, a national service that blocks access to all licensed online gambling platforms in Great Britain, rather than just Betano.
Betano vs Competitors
When compared with major UK betting names, Betano holds its own in several areas but trails in others. Many competitors are stronger when it comes to regular promotions. Brands like William Hill run more frequent offers across the site, including on horse racing. You also have Bet365 and Hollywoodbets, who match Betano’s ‘two goals up’ promotion but without requiring players to accept lower odds.
Where Betano stands out is in its generous welcome offers, top-tier bet builder tools, and excellent live casino experience. The platform also benefits from being extremely fast and user-friendly. It has a lovely, clean design that makes navigation simple, even for new players.
It is worth noting that Betano is closely related to its sister site, BetVictor, sharing much of the same layout, software, and betting options. So, if you have enjoyed using BetVictor, you will feel right at home at Betano too.
Compare Betano with more bookies | Welcome Bonus | Live Betting | Live Streaming | Cashout | Apps | Bonus Percentage | Turnover | |
| £30 | | | | | - | - | |
18+ | Opt in, deposit and bet £10 on any football (odds 1/1+) within 3 days of sign up. Get 3x£10 Free Bets for set football markets. Bonuses expire in 14 days. T&Cs apply. | gambleaware.org | Play Responsibly | #Ad |
| £30 | | | | | 300% | - | |
18+ | Bet £10 & Get £30 in Free Bets. For New Customers. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. | gambleaware.org | Play Responsibly | #Ad |
| £30 | | | | | - | - | |
18+ | New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 6 x £/€5 free bets (selected sportsbook markets only, valid 7 days, stake not returned). Restrictions + T&Cs | gambleaware.org | Play Responsibly | #Ad |
| £30 + 100 FS | | | | | - | - | |
18+ | *New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football, Horse Racing, Tennis, Cricket or Basketball multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on More Unusual Suspects (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Earn a £30 Uber Eats Voucher on successful Acca qualification. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. Bet the Responsible Way. Full Terms apply | gambleaware.org | Play Responsibly | #Ad |
Key Takeaways
Betano is a well-rounded UK bookmaker that combines a secure, licensed platform with a user-friendly interface across desktop and mobile. With competitive sports markets, in-depth bet builders, and a strong live casino, it delivers a versatile experience suitable for a wide range of players. Even if you are a little unsure, the excellent range of welcome offers makes it well worth trying. Just be sure to follow the instructions on how to redeem them closely.
Why We Love Betano
Betano stands out thanks to its intuitive desktop interface and fast, responsive mobile apps. Football fans benefit from varied markets, and most other sports also feature a solid range of betting options. The platform’s live casino, slots, and table games provide variety for casino players, and the clear, easy-to-navigate layout makes placing bets simple. New customers are well rewarded with a choice of three generous welcome offers, and the Premier Predictions game is a great free-to-play option too.
What Betano Can Improve
Despite its strengths, Betano has some areas where it could catch up with the UK’s top bookmakers. Live streaming is largely limited to horse and greyhound racing, and there are few supported payment options. Horse racing markets could be much broader, and we would like to see some extra place offers too. Ideally, Betano would improve their odds slightly, allowing them to move from average value to ‘good’.
FAQ
Is Betano legal in the UK?
Yes, Betano is fully licensed in the UK by the UK Gambling Commission (license number 39576), ensuring it operates legally and securely for UK players.
Does Betano offer a betting app for iOS and Android?
Yes, Betano provides a free, user-friendly mobile app for both iOS and Android devices. You can download the Betano app for free directly from the App Store or Google Play Store.
Can I make deposits at Betano using cryptocurrencies?
No, Betano UK does not currently support cryptocurrency payments of any kind as per UK Gambling Commission rules.
Can I claim all Betano offers for new clients?
No, new players at Betano can only select one welcome offer from the available selection.
Is there a Betano No Deposit Bonus offer?
Currently, Betano does not offer a no deposit bonus for UK players.
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